Small lychee promotes big industry to help high-quality development of modern agricultural industry

Original title: Little lychee promotes the high-quality development of modern agricultural industry with lychee as the driving force in Conghua District

A few days ago, the Litchi Culture Expo Park, located in Jiangpu Street, Conghua District, Guangzhou City, was crowded and lively.

In recent years, Conghua District has focused on litchi industry, market, technology and culture.

Lychee + "custom"

Promote "Southern Products and Northbound"

In order to better ensure the actual effect of lychee customization, Conghua District actively innovated and upgraded the lychee customization mode, explored and implemented market customization, public welfare customization, comprehensive customization and other modes, launched 5,000 lychee customizations, and planned to customize 15,000 trees

In terms of lychee product processing, Conghua District actively leverages its advantages in processing level, adopts the model of "enterprise + base + farmer" to further increase the proportion of lychee processing, ensure that lychees do not rot on the top of the tree, and effectively solve the problem of intensive and deep processing of lychees

The lychee industry is a microcosm of the development of modern agriculture in Conghua

Lychee + "Technology"

Comprehensively enhance added value

Whenever night falls, the LED lights in the Gaojiejinggang Hongnuo Lychee Demonstration Base in Shuixi Village, Aotou Town turn on on time, "lighting up" the lychee plantation in the dark - this is by using lights to interfere with physical prevention and control technology.

There are many colleges and universities in Guangzhou, and there are many scientific research units in industry and agriculture.

Conghua continues to promote technological innovation in the litchi industry.

Lychee + "Cultural Tourism"

Energize the industry

As the first of the best fruits in Lingnan, lychee has long become a historical and cultural card of Guangdong

In recent years, Conghua District has created a new situation in the cultural, tourism and sports undertakings, and has achieved remarkable results in tourism infrastructure and public services, high-end exhibitions and conferences, characteristic homestays, equestrian industry, the integrated development of new and old hot springs, and the integration of cultural tourism and sports

This year, Conghua is committed to building Conghua’s local lychee internet celebrity IP, such as launching the first domestic lychee industry metaverse virtual character “Princess Lier”, using the metaverse virtual world and augmented reality technology to make consumers immersive Experience the immersive fun of a lychee orchard

This year, Conghua District will focus on "selling lychees and building brands", implement ten sales measures, and strive to further enhance the influence of lychee marketing series activities, further strengthen the linkage between production and sales, further expand the integration of agriculture and tourism, and further improve the lychee industry service system.

(Text/Cong Xuan, correspondent of Zeng Weikang, an all-media reporter of Guangzhou Daily)