Small and medium-sized wallpaper enterprises under the Matthew effect save themselves

China Paint Network
: In recent years, the wallpaper industry after years of development, a series of industry ills gradually highlighted, become a stumbling block to enterprise development. Nowadays, with the continuous development of the industry, the phenomenon of polarization in the industry is becoming more and more obvious, the stronger the strong and the weaker the weak. In this industry background, how small and medium-sized wallpaper enterprises to enhance their competitiveness, has become a lot of enterprises generally concerned about the direction.
Throughout the current wallpaper market, the industry has not yet formed a regional-backed competition system, wallpaper enterprises are also a party, although a small number of enterprises to use group heating to form a local united front, but this trend is very not obvious, and the scale is very small. For the current situation of the entire wallpaper market, will not have any impact, coupled with the influx of foreign wallpaper brands in recent years, wallpaper market competition situation is becoming more severe.
With the influx of wallpaper enterprises in the domestic market more and more, in no doubt exacerbated the inter-industry shuffle, the survival of the fittest, will lead to some of the less powerful wallpaper enterprises were eliminated from the wallpaper market stage. At the same time, some of the stronger enterprises will also take the form of geographical mergers, some small and medium-sized local wallpaper enterprises to acquire, then this trend will also lead to the wallpaper industry in the large enterprises unique pattern.
, wallpaper market a variety of brands of all sizes are not poor, which has become a serious phenomenon of homogenization in the industry and market environment disharmony, one of the main factors. Now the speed of mergers of large enterprises will make the number of enterprises in the wallpaper market greatly reduced, and eventually reduced to a reasonable range, then the market planning will be significantly improved, thereby promoting the continuous progress of the market.
the current situation, the merger situation of large enterprises is not yet stable, but it can be predicted that the emergence of such a situation will be inevitable results. By then, domestic strong enterprises will form a more intense competition, in order to avoid elimination under the competition, wallpaper enterprises should adhere to high-quality products, precision strategy parallel, only in this way, can be from the universal "light water zone" into the risk and income coexisting "deep water zone", really swim in the market sea such as fish water.
At the time, the wallpaper market competition is becoming more and more fierce, in the white heat of the competitive environment, wallpaper enterprises in the end or to open the market with products, and then to suit their own strategic decisions, in order to survive the survival of the fittest market environment invincible.