Six factors restricting the development of dairy industry

Introduction: with the continuous growth of China's macro-economy, the consumption demand of dairy products in recent years has increased rapidly, and dairy industry has become a bright spot in the development of China's agriculture and food processing industry The number of dairy processing enterprises increased from more than 700 in 1997 to about 1500 in 2001 However, as a whole, the gap between China's dairy industry and developed countries is still very obvious in terms of the level of per unit yield, quality, total milk output, dairy processing scale, technology and marketing There are many reasons for this gap Wang Huaibao, vice director of China Dairy Association and director of Beijing Institute of milk essence economics, think that the factors restricting the development of dairy industry in China are as follows: first, consumption habits and consumption preferences are the most important factors that affect the consumption demand of dairy products in China Many people would rather spend a lot of money to buy expensive calcium supplements or health care products, but they don't understand the important role of low-cost dairy products in improving nutrition, balancing diet structure, calcium supplement and strengthening physique In addition, China's dairy industry started late, with a weak foundation and a single variety In people's traditional consciousness, people think that dairy products have a strong smell, which makes many Chinese people dislike milk Secondly, if China's dairy market has potential, the majority of this potential is in rural areas, because the rural population accounts for the majority At present, the consumption level of dairy products in rural areas is very low, and the per capita consumption level is only about 1 / 10 of that in urban areas Third, the quality of dairy products is also a very important factor affecting the consumption of dairy products One of the reasons for the low quality of dairy products is the quality of raw milk However, at present, 80% of milk production is manual milking, and more and more individual dairy farmers do not pay attention to the prevention and treatment of cow diseases The problems of excessive bacteria and high antibiotic content in raw milk have been restricting the improvement of the quality of dairy products In addition, many dairy enterprises have outdated processing equipment and backward technology, which make consumers distrust the quality of dairy products, thus affecting the whole dairy products Sales and consumption Fourth, the average per unit yield of dairy cows in China is too low, which restricts the growth of the total amount of raw milk Fifthly, China's dairy industry is a new industry but also a relatively traditional industry This is not only because the production enterprises are relatively backward and single in terms of equipment, technology, varieties and packaging, but also because the marketing concept is quite old Brand strategy and target marketing in the higher stage of marketing development have not formed a climate in this industry Sixth, the basic research of dairy industry in China is still weak At present, China's dairy economic research is faced with a lack of systematic data and panoramic research The comparative research of Chinese and foreign dairy industry, the research on dairy enterprises' response to the challenges of WTO, the research on the development strategy of dairy enterprises are still weak, and various research results and ideas lack a platform for exchange (author:) share to feed Weibo share to: