"Sing" is risky, paint companies "bet" need to be cautious

China Paint Network
News: At the moment, many enterprises like to ask for star endorsement,
paint
and other home building materials industry is no exception like piles please star for their own momentum, the meaning of Li Bingbing, the top inherent Fan Bingbing, and recently there is a Le Yi Jia invited Lega, star endorsement into the wind. However, while stars can increase brand awareness, the results of too superstitious "star effect" may not be the same. This is not, recently about the star "insevent", drug use is frequently exposed, so,
coating enterprises
"star-studded" also need to be cautious.
In recent years, the home industry set off a "star endorsement wind", there is a mountain rain to wind the trend of buildings, male goddesses pile up in the size of the home brand billboards, large-scale activities are often seen big-name stars personally out of the horse support. Undeniably, for the relatively low social attention of the furniture and building materials industry, please star endorsement can indeed quickly improve the brand's "national visibility" in a short period of time, and the new era of star endorsement also joined the star design products and other new elements, to help enterprises seize market share.
Although they are handsome men and women quite a lot, but it is gratifying that these enterprises are no longer only "look at the face", more is to consider the art elements of home products, in short, the temperament of the stars to match the brand positioning. For example, Judi signed Wei Zhehao, hospitables signed design master Paul Andrew, Wrigley Bathroom signed piano prince Lang Lang and so on. The home industry, with these star endorsements, has become more "tall".
, hiring celebrity endorsements has always been a controversial and long-standing topic in the home industry. Don't be afraid of not being famous, please be afraid of no effect. Star endorsement is like betting, gambling won to earn a pot full, gambling lost tens of millions or even dragged down the brand has a precedent, but in the final analysis, or to see consumers buy not to buy endorsement accounts. Therefore, many enterprises in the star endorsement to increase the content of cooperation, no longer just shoot ads, attend events, but also let the star participate in product design, into public welfare and other in-depth forms of cooperation.
fact, in today's information explosion era, there are many ways to attract attention, not necessarily to ask stars to speak up. For paint companies, please star endorsement cost is not low, even if the ability to invite star endorsement must be carefully treated and selected. Moreover, asking for a celebrity endorsement doesn't necessarily have the same immediate effect as other fast-food items. Therefore, paint companies to invite star endorsements still need to be cautious.