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Driven by new consumption trends such as "stay-at-home economy" and "lazy economy", pre-made dishes have gradually moved from the B-end market to the C-end market, making pre-made dishes a new outlet
in the retail industry.
Food and catering enterprises have joined this blue ocean track
with the potential of a market scale of more than one trillion yuan.
Looking at the current prepared vegetable industry in China, leading enterprises have not yet appeared, the phenomenon of product homogenization is serious, and the profit performance is not optimistic, how to create differentiated products to stand out among many brands is an urgent problem for enterprises to solve; The popularity of the concept of pre-made dishes also puts forward higher requirements
for how to realize kitchen industrialization, reduce costs and increase efficiency on the supply side of the catering industry.
in the retail industry.
Food and catering enterprises have joined this blue ocean track
with the potential of a market scale of more than one trillion yuan.
Looking at the current prepared vegetable industry in China, leading enterprises have not yet appeared, the phenomenon of product homogenization is serious, and the profit performance is not optimistic, how to create differentiated products to stand out among many brands is an urgent problem for enterprises to solve; The popularity of the concept of pre-made dishes also puts forward higher requirements
for how to realize kitchen industrialization, reduce costs and increase efficiency on the supply side of the catering industry.
The SIAL World Food Industry Summit, held concurrently with SIAL International Food Exhibition (Shenzhen), will add a new prefabricated vegetable new retail conference, inviting the Prepared Vegetables Industry Association, BC enterprises at both ends, well-known supermarkets, professional investment and financing institutions, R&D institutions, etc.
to participate in the discussion of how to open up the industrial chain step by step, break through the bottleneck of prefabricated vegetable sales, and explore the key points
of product differentiation.
During the period, a roundtable debate will be set up to discuss the hot topics of the current prepared vegetable industry, where participants can express their own views, listen to the voice of the world, highlight the vitality of the prepared vegetable industry, and provide new ideas
for the future development of China's prepared dishes.
The "SIAL New Retail White Paper on Prepared Dishes" will also be released
at SIAL International Food Exhibition (Shenzhen) at the same time.
to participate in the discussion of how to open up the industrial chain step by step, break through the bottleneck of prefabricated vegetable sales, and explore the key points
of product differentiation.
During the period, a roundtable debate will be set up to discuss the hot topics of the current prepared vegetable industry, where participants can express their own views, listen to the voice of the world, highlight the vitality of the prepared vegetable industry, and provide new ideas
for the future development of China's prepared dishes.
The "SIAL New Retail White Paper on Prepared Dishes" will also be released
at SIAL International Food Exhibition (Shenzhen) at the same time.
SIAL World Food Industry Summit – New Retail Conference for Prepared Dishes
Agenda of the meeting
August 29, 2023 Shenzhen Convention and Exhibition Center (Futian)
Time form theme
09:30-10:00 Admission
10:00-10:05 Moderator Opening
10:05-10:10
Message from the organizer
10:10-10:35 Guest speeches
Pre-made dishes under homogeneous competition
10:35-11:00 Guest Speeches
Construction of integrated supply chain of prepared dishes
11:00-11:25 Guest Speeches
Key and trend predictions for the prevalence of prepared dishes in Japan
11:25-11:50 Guest Speeches
Deeply cultivate the channel advantages of aquatic products, and strengthen the research and development and innovation of prefabricated menu products
11:50-12:15 Guest Speeches
Can hot pot brands achieve breakthroughs with the help of pre-made vegetable products?
12:15-14:00 Lunch break
14:00-14:25 Guest Speeches
Marketing case sharing: Look at the marketing methods of major prepared dish brands
14:25-14:50 Guest speeches
Deeply cultivate the subdivision of pre-made cold vegetables to enhance the competitiveness of the Chinese fast food market
14:50-15:15 Guest speeches
From convenience foods to prepared dishes, compound seasonings are growing steadily
15:15-15:40 Guest speeches
How catering businesses "play" with pre-made dishes
15:40-16:05 Guest speeches
Focus on the research and development of quick-frozen rice noodle categories, and seize the trillion-dollar breakfast market
16:05-17:00
Roundtable debate
Long slope "no" snow? Prefabricated vegetable enterprises rush "addition" or "subtraction"
