SIAL International Food Exhibition (Shenzhen) has added a new retail conference for prepared dishes

In July this year, Guangdong Province launched the country's first pilot project

This is a typical case

Guangdong, Shandong and other places have made efforts to promote the new upgrading of agriculture in the prepared cuisine industry, the China Cuisine Association and the China Hotel Industry Association have taken the lead in launching the relevant group standards for prepared dishes, the consumer rights and health issues of prefabricated dishes at the B-end and C-end have entered the line of sight of industry experts, and the capital has frequently moved in the field of prefabricated dishes.

SIAL International Food Exhibition (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from October 31 to November 2 this year, and the SIAL World Food Industry Summit

The Prepared Cuisine New Retail Summit will organize the "Prepared Dishes Roundtable Debate" session, where guests and participants can express their views on the hot topics of the current prepared cuisine industry, listen to the opinions of the world, highlight the vitality of the prepared cuisine industry, and provide new ideas

At the same time, the exhibition site will release the "SIAL Prepared Dishes New Retail White Paper", interpreting the development status of prepared dishes in the first three quarters of 2022 from the perspective of demand, supply side and international side, analyzing the development bottleneck of the prepared dishes industry, analyzing the new retail status of prefabricated dishes on the business model, product categories and marketing channels of today's prefabricated dishes, and exploring the demand preferences of distributors and consumers; At the same time, it will predict the development trend of prefabricated dishes from multiple dimensions such as industry space, product research and development, business model, industrial integration, and marketing methods, accurately grasp the direction of the industry, and explore the trillion-dollar blue ocean market

Keywords: layout

Various localities are competing for layout, and their thinking is becoming clearer

In recent years, the state has successively issued the "Outline of the 14th Five-Year Plan for the Development of the Green Food Industry", "Guiding Opinions on Promoting the Healthy Development of the Food Industry", "Opinions of the General Office of the State Council on Accelerating the Development of Cold Chain Logistics to Ensure Food Safety and Promote Consumption Upgrading" and other policies to continuously promote the development of

Guangdong is a leader

Henan Yuanyang sits on the advantages of ecological agriculture in the Central Plains, and has stepped up its layout on the basis of the existing "China's largest central kitchen industrial park for catering ingredient processing", hoping to seek a broader market space

In February this year, Shandong Province initiated the establishment of the country's first provincial-level prefabricated vegetable industry organization, the Shandong Prefabricated Vegetable Industry Alliance, with the intention of building a whole industry chain industrial system based on a healthy food supply chain platform and food manufacturing, and forming a new model

Sichuan cuisine has a wide consumption base

The prepared vegetable industry has become one of the important starting points for all localities to embrace the international market and promote the revitalization of rural industries in the context of

Keywords: standard

Standards escort, industry rules gradually improved

In 2021, the scale of the national prefabricated vegetable market has reached about

Cut without cutting and washing without seasoning, simple operation, prefabricated dishes ushered in explosive growth

However, the development of the industry has brought about various problems such as food safety standards, quality control procedures, product processing technology, etc.

On June 2, as an important reference for the production of prepared dishes in the catering consumption scenario, the China Cuisine Association issued group standards for "Prepared Dishes" and group standards such as "Industrial Standardization Chinese Soup" and "Industrial Standardized Chinese Soup"

On July 28, the two group standards of "Classification and Evaluation of Prepared Dishes Products" and "Technical Specifications for the Quality Management of Prepared Dishes Production" formulated by the China Hotel Association were officially implemented, which provided standard guidelines for the quality grading and production quality management of prepared dishes, and made clear provisions
on product traceability and recall of production enterprises.

It is understood that in 2021, the scale of the national prefabricated vegetable market has reached about
350 billion yuan.
The admission of group standards will further standardize and guide production control and ensure product quality and safety, enhance industry quality, improve industry competitiveness, ensure consumer health and safety, and will also provide basic support
for the formulation of industry standards and national standards.

Keywords: safety and health

To be convenient and safer and healthier, the pain points of consumption are becoming clearer

In the process of catering consumption, the right to know is increasingly concerned
.
A recent analysis of consumer complaints by the China Consumers Association shows that the number of complaints about the use of prefabricated dishes in takeaway and dine-in without informing customers is the highest
.

In the C-end consumption scenario, taste, reductivity are difficult to adjust, the freshness of dishes and the health and safety problems caused by worrying about additives have become slots and pain points
.
Consumers at the C-end of prefabricated dishes have stood at a new height and a new starting point for the storage and shelf life of products, health problems such as additives and calories, as well as quality of
life and food safety.

The simplification of prefabricated dishes eliminates the cumbersome steps of buying vegetables, selecting vegetables, washing vegetables, cutting vegetables, and cooking, saving time and effort, and accurately cutting the just needs of catering enterprises to
reduce costs and increase efficiency.
According to the data of the China Hotel Industry Association, the scale of the national prefabricated vegetable market reached about 350 billion yuan, of which the market channel share of the B-end was nearly 80%.

Data show that the proportion of pre-made dishes used by Guangzhou chain restaurants has exceeded 80%.

On the one hand, no one doubts that the prefabricated vegetable industry will release greater market potential
.
On the other hand, to meet consumers' demand for delicious, healthy, convenient and fast, it will force enterprises to continue to optimize the performance of various indicators of prepared dishes, improve the taste and taste by scientific and technological means, and continuously explore the nutritional attributes and health attributes
of prepared dishes.

Keywords: capital

Enterprises enter the franchise and land, and frequently receive capital blessings

Since 2020, the field of prepared dishes has begun to receive attention from capital, and capital's enthusiasm for the preparatory dishes track has increased unabated
.
From 2021 to the first half of 2022, there were more than 40 financing projects
in the field of prefabricated dishes.

Dingdong buy vegetables, Meituan, JD.
com, Hema fresh and other giants have entered
.
SIAL's recent public opinion report shows that the news of Guanghong shares' entry into the prefabricated vegetable industry in June 2022 occupies a large amount of space
.
The frozen food storage and supply of the food sector and the livestock and poultry breeding in the agriculture and animal husbandry sector were the main businesses
of Guanghong Co.
, Ltd.
before it.
Focusing on food supply chain management and service, prepared dishes, group meals, central kitchens, fat reduction and plant-based foods, food research and development, cold chain distribution and other fields, Guanghong Holdings strives to develop the prefabricated vegetable market business
.

A set of data shows the future of the prepared vegetable industry: according to the data released by the China Chain Store and Franchise Association, when the epidemic prevention and control situation was at its most severe in 2020, more than 90% of chain catering enterprises began to sell semi-finished products and prepackaged food; Hema New Year consumption data shows that the sales of prefabricated vegetables increased by 345% year-on-year in 2022; During the Spring Festival, the sales volume of Dingdong Buy's high-end prefabricated dishes increased by more than 3 times year-on-year, and 3 million prefabricated dishes were sold in 7 days; At present, the penetration rate of domestic prepared dishes is only 10%-15%, and in Japan, which is similar to Chinese food culture, the market proportion of prepared dishes has reached more than
60%.

The development context is gradually clear, the industry supporting facilities are gradually improved, the consumer market is becoming more and more rational, and the capital force is accelerating
.
It is expected that the scale of the prefabricated vegetable industry will exceed 1 trillion yuan in the next 5 years
.

(Jiang Mei)

Editor-in-charge: Zhang Jiazhen Review: Wang Jinchen