Shuanghui joins hands with Xiaomi to create a new life of young food

On July 28th, the "Carnivorous Rice Making Festival" pop-up activity jointly created by Shuanghui and Xiaomi Canteen was held

Create a carnivorous rice festival, shuanghui catering food bloom millet canteen

Relying on Xiaomi's own ecology, Shuanghui landed in Xiaomi Canteen to create a "Carnivorous Animal Rice Festival" and reward young people who are fighting for their dreams with delicious rewards

Shuanghui linkage Xiaomi canteen exclusive customized staff meals, the meat products naturally integrated into the dining scene

AI technology creates new scenarios and gives birth to new ways of healthy and intelligent life

At the same time, Shuanghui also joined hands with Xiaomi Marketing to explore new marketing models, with the help of Xiaomi AI intelligent technology, focusing on AIoT smart life scene marketing and reshaping the consumer experience

On the road of innovative marketing model, Shuanghui has a forward-looking vision and links Xiaomi AIoT intelligent life scene marketing, from the front-end media value, the empowerment value of technology, to the overall value of users and business, reaching the audience in many ways, providing users with multi-scenario consumption and choice, and laying out the whole scene

The brand is young, and it is a companion of young people

As the pioneer of Chinese meat brands, Shuanghui has written the gene of innovation and change into the brand after years of deep cultivation, and actively embraced emerging changes

Under the brand strategy of insisting on promoting the transformation of enterprises to deep processing, to the combination of meat, eggs, vegetables and milk grains, to the transformation of fast moving consumer goods, and to the transformation of service-oriented enterprises, Shuanghui grasps products with one hand, innovation with the other hand, takes consumption upgrading as the orientation and service upgrading as the core, continuously improves product experience, continuously innovates marketing communication models, explores new tracks of intelligent marketing, and continues to promote brand rejuvenation

Zhou Xiao, vice president of Shuanghui Development, said that the wave of new technologies and the era of the new generation of consumers have arrived, and Shuanghui has changed with the times and followed the trend, continuing to inject a steady stream of vitality