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The single-tasting industrial beer on the market can no longer meet consumers' requirements for beer quality
.
More and more people like to drink craft beer with sufficient individuality, rich nutrition and unique taste
.
As China 's beer production scale ranks first in Shandong Province, China Fermentation Industry Association jointly held a number of industry bodies, "2022 China (Jinan) craft beer in Shandong International Convention and Exhibition Center in March 2022 30- April 1 wine culture Festival and Craft Beer Exhibition" was grandly held
.
This year's exhibition conforms to the development trend of craftsmanship, accurately grasps the industry trends, and leads everyone to witness the new wave of craftsmanship
.
The beer industry is changing with each passing day and is developing rapidly.
Under the continuous fermentation of the craft brewing wave, the craftsmanship has spread from beer to the field of spirits.
Domestic wine merchants have also begun to become interested in this high-concentration alcoholic beverage; consumption in the post-epidemic era The increasing pursuit of healthy living by the consumers has caused the brand owners to shift their attention to low-alcohol and non-alcoholic beverages.
Chinese craft beer is heading towards the 3.
0 era!
Under the continuous fermentation of the craft brewing wave, the craftsmanship has spread from beer to the field of spirits.
Domestic wine merchants have also begun to become interested in this high-concentration alcoholic beverage; consumption in the post-epidemic era The increasing pursuit of healthy living by the consumers has caused the brand owners to shift their attention to low-alcohol and non-alcoholic beverages.
Chinese craft beer is heading towards the 3.
0 era!
Shandong Jinan Craft Beer Festival was held concurrently with the 9th Bio-Fermentation Exhibition (Jinan).
It was transformed into a large-scale international professional event created in the craft beer industry.
The upstream and downstream of the industrial chain are powerful alliances to show innovative research and development in the new era of the industry.
And potential for business opportunities
.
It was transformed into a large-scale international professional event created in the craft beer industry.
The upstream and downstream of the industrial chain are powerful alliances to show innovative research and development in the new era of the industry.
And potential for business opportunities
.
The 9th BIO CHINA Bio-Fermentation Exhibition (Jinan) will focus on presenting the industrial outlook, connecting politics, industry, academia, research, and all walks of life, from research, R&D, products, technical services, raw materials, terminal applications, investment and financing, to create technology Large-scale service platform for the entire industry chain
.
A number of conferences and events will be jointly organized with industry organizations and professional institutions to analyze and prospect from various industries involved in craft beer, covering professional audiences across the entire industry chain, and creating a set of “display, commerce, learning, "Communication" as a whole industry chain platform!
.
A number of conferences and events will be jointly organized with industry organizations and professional institutions to analyze and prospect from various industries involved in craft beer, covering professional audiences across the entire industry chain, and creating a set of “display, commerce, learning, "Communication" as a whole industry chain platform!
1.
2022 Craft Beer Development Summit Forum
2022 Craft Beer Development Summit Forum
1.
Application of beer hops in craft beer
Application of beer hops in craft beer
2.
National policies and standards for craft beer
National policies and standards for craft beer
3.
Analysis and operation of domestic and foreign craft brewing market
Analysis and operation of domestic and foreign craft brewing market
4.
The combination of craft beer and food
The combination of craft beer and food
2.
2022 Industry Brand Franchise Conference
2022 Industry Brand Franchise Conference
1.
The latest products and trends of craft beer
The latest products and trends of craft beer
2.
Improve the domestic and foreign craft beer market and visibility
Improve the domestic and foreign craft beer market and visibility
3.
Signing ceremony between merchants and buyers (catering, bars)
Signing ceremony between merchants and buyers (catering, bars)
3.
2022 China Craft Beer Culture Festival (Jinan)
2022 China Craft Beer Culture Festival (Jinan)
It is jointly organized by the China Bio-Fermentation Industry Association and many other industry organizations
.
This event is a variety of activities such as free flow and promotion of craft beer culture, craft beer festival sharing and exchange meeting, craft beer culture festival (beer competition, parade performance, ticket draw, etc.
) to form inside and outside of the venue, at home and abroad The grand and enthusiastic scene of interactive carnival
.
The shortlisted exhibitors can publicize and display their own products, discuss popular science and exchanges, taste and sell, enhance the core competitiveness of products and brand publicity, aiming to popularize the professional craft beer culture to the public and increase consumers’ awareness of craft beer.
The understanding of the industry provides valuable suggestions for the development of the industry, accurately grasps the industry's weather vane, and leads everyone to witness the new wave of craftsmanship
.
Product display from 30 craft beer houses, craft beer companies, distributors, agents, newspapers, periodicals and books from all over the country is aimed at brand promotion, cooperation and exchanges
.
.
This event is a variety of activities such as free flow and promotion of craft beer culture, craft beer festival sharing and exchange meeting, craft beer culture festival (beer competition, parade performance, ticket draw, etc.
) to form inside and outside of the venue, at home and abroad The grand and enthusiastic scene of interactive carnival
.
The shortlisted exhibitors can publicize and display their own products, discuss popular science and exchanges, taste and sell, enhance the core competitiveness of products and brand publicity, aiming to popularize the professional craft beer culture to the public and increase consumers’ awareness of craft beer.
The understanding of the industry provides valuable suggestions for the development of the industry, accurately grasps the industry's weather vane, and leads everyone to witness the new wave of craftsmanship
.
Product display from 30 craft beer houses, craft beer companies, distributors, agents, newspapers, periodicals and books from all over the country is aimed at brand promotion, cooperation and exchanges
.
4.
Product promotion meeting
Product promotion meeting
1.
During the exhibition, all manufacturers are required to provide special support for commodities
.
During the exhibition, all manufacturers are required to provide special support for commodities
.
2.
The recommended products are based on each manufacturer's brand as the standard unit, to achieve a series of each brand, and expand the brand influence
.
Each manufacturer must ensure the goods
.
The recommended products are based on each manufacturer's brand as the standard unit, to achieve a series of each brand, and expand the brand influence
.
Each manufacturer must ensure the goods
.
3.
Abundant sources and obvious price advantages.
Each brand series arranges a salesperson for key promotion and free tasting
.
Abundant sources and obvious price advantages.
Each brand series arranges a salesperson for key promotion and free tasting
.
Recommendation location: the selected craft beer festival concentrated display area
.
.
Five, sharing and exchange meeting
1.
The innovative development road of craft beer new retail
The innovative development road of craft beer new retail
2.
Store Opening/Entrepreneurship Case Sharing Session
Store Opening/Entrepreneurship Case Sharing Session
3.
Craft beer craft salon
Craft beer craft salon
4.
Lottery/Q&A
Lottery/Q&A
5.
Cultural and entertainment performances (programs provided by the factory)
Cultural and entertainment performances (programs provided by the factory)
6.
Appraisal and Awards Ceremony
Appraisal and Awards Ceremony
"Most Popular Audience Award", "Best Brand Award", "Most Popular Award", "Best Selling Award"
Hundreds of media resources, strong exhibition promotion
The exhibition will widely attract high-quality buyers to visit the exhibition through a variety of targeted marketing activities such as professional industry magazines, newspapers, outdoor advertising, and social media marketing
.
And take advantage of the unique news media organization PR Newswire to integrate nearly 100 beer, sugar and alcohol magazines, newspapers and media, and more than 130 industry news media networks to jointly promote the exhibition
.
.
And take advantage of the unique news media organization PR Newswire to integrate nearly 100 beer, sugar and alcohol magazines, newspapers and media, and more than 130 industry news media networks to jointly promote the exhibition
.
Professional and high-quality procurement channel resources
Will come from distribution agents, trade importers and exporters, manufacturers, pubs/hotels/commercial supermarkets, production equipment providers, medium/small wineries (including fine winemakers), large wineries, chain supermarkets/hypermarkets, Wholesale and retail enterprises, micro-business/e-commerce, specialty stores, franchise enterprises, restaurants, hotels and catering, government agencies, industry associations, real estate developers, financial investment institutions, scientific schools, training institutions, individual buyers, public relations and third parties party service companies, enterprises and other machinery and packaging equipment
.
.
Range of exhibition:
1.
Raw materials: hops and hop products, yeast, fruit pulp, enzyme preparations, flavor stabilizers, malt, etc.
;
Raw materials: hops and hop products, yeast, fruit pulp, enzyme preparations, flavor stabilizers, malt, etc.
;
2.
Alcoholic beverage brands: craft beer brand manufacturers, importers/agents, low-alcoholic beverages, high-concentration alcoholic beverages brands, etc.
;
Alcoholic beverage brands: craft beer brand manufacturers, importers/agents, low-alcoholic beverages, high-concentration alcoholic beverages brands, etc.
;
3.
Production technology and equipment: raw material storage equipment, raw material preparation equipment, water treatment equipment, wort preparation equipment, saccharification and fermentation equipment, filtration and separation equipment, filling equipment, wine storage and distribution equipment, packaging materials and auxiliary production equipment for container products, Control system, analysis, cleaning, processing equipment, distillation equipment, valves, pump accessories, home brewing equipment, etc.
;
Production technology and equipment: raw material storage equipment, raw material preparation equipment, water treatment equipment, wort preparation equipment, saccharification and fermentation equipment, filtration and separation equipment, filling equipment, wine storage and distribution equipment, packaging materials and auxiliary production equipment for container products, Control system, analysis, cleaning, processing equipment, distillation equipment, valves, pump accessories, home brewing equipment, etc.
;
4.
Technology and services: wine sales and ancillary equipment, beer distribution equipment, bar and restaurant supply, winery evaluation, technical consulting suppliers, supply chain management, cold chain logistics and warehousing systems, hotel wine supply systems and exterior design, beer Turnkey suppliers, bar design, bar order system, etc.
;
Technology and services: wine sales and ancillary equipment, beer distribution equipment, bar and restaurant supply, winery evaluation, technical consulting suppliers, supply chain management, cold chain logistics and warehousing systems, hotel wine supply systems and exterior design, beer Turnkey suppliers, bar design, bar order system, etc.
;
5.
Marketing and other services: label/package design, marketing and public relations services, media/publications, Internet of Things + marketing model planning, beer image design, etc.
;
Marketing and other services: label/package design, marketing and public relations services, media/publications, Internet of Things + marketing model planning, beer image design, etc.
;
6.
Others: associations/media, training institutions, online platforms, craft culture related products
.
Others: associations/media, training institutions, online platforms, craft culture related products
.
Participating route:
1.
Self-driving:
Self-driving:
Please exit from Jinan West (G3 Beijing-Taiwan Expressway southbound) and navigate to Jinan West Convention and Exhibition Center, about 8 kilometers
.
.
2.
By car in the city:
By car in the city:
Walk from Jinan Station to Tianqiao South Bus Station and take K7 → Zhangzhuang Road Second Ring West Road Bus Station and then walk
From Jinan Station, walk to the railway station bus station and take the k9 / k90 / k98 road → Lashan overpass bus station and transfer at the same station → BRT7 to the second ring west road and get off at Rizhao Road and walk.
From Jinan Station, walk to the railway station bus station and take bus K156 → Jingshi Road, Yingshi West Street Bus Station, transfer at the same station → BRT7 bus to Erhuan West Road, get off at Rizhao Road and walk.
Walk from Jinan Station to the railway station bus stop and take bus K83 → transfer at the same station at the Kuangshan Community bus station → take T17 bus to Erhuan West Road and get off at Rizhao Road and walk.
3.
High-speed railway line:
High-speed railway line:
Jinan West Exhibition is 3 kilometers from Shandong International Convention and Exhibition Center, 7 minutes by taxi
.
.
Visit pre-registration, non-stop gift giving
About Fermentation Exhibition: The 9th International Biological Fermentation Products and Technology Equipment Exhibition in 2022 (Jinan)
