Shi Qinglin: The paint industry shines a light of hope after the new crown outbreak of the paint industry new thinking.

This sudden outbreak in 2020 has disrupted our normal work and life, the domestic epidemic has just begun to be effectively controlled, but the situation abroad is serious. The outbreak is relentless, but the emergency brought about by all kinds of "stop" also let busy we have time to stop and think.
Zhizhi
Planning Team General Manager Mr. Shi Qinglin
First, the haze can not hide the sunrise industry
the era of globalization, no leaf can escape the storm, reform and opening up 40 years, we have experienced three serious crises: The Asian financial crisis of 1997, the world financial crisis of 2008 and the economic crisis that followed, and the outbreak of 2020, almost every 10 years, will be accompanied by an

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's economy nearly stalled in the first quarter, and the paint industry has also been hit hard. Originally, the paint companies are struggling to appear in March for the first time in a year sales peak, after hitting the outbreak can only falter to recover. The market demand is depressed, the resumption of work is difficult, the capital turnover is tight, the team's heart is scattered, the impact of the epidemic under the private enterprise is very difficult. Many entrepreneurs and executives in the industry say they don't know where they and the company are headed.
, the market difficulties caused by the outbreak do exist, but in the past five years the paint industry wave after wave of wind and frost sword has long been commonplace with us. After the surge in raw materials in 2016, environmental storms, supply-side structural capacity, real estate depression, economic downturn, sino-US trade frictions, but we are still alive and still don't look like we're going to fall in this crisis.
Forty years of reform and opening up, China has finally entered the post-industrial era, paint, as a traditional manufacturing industry, the opportunity for brutal growth is gone, overcapacity and environmental protection sword forced thousands of small and medium-sized enterprises passively out, however, again and again "shuffle", after the big waves of sand, the survival of enterprises more strong, more healthy industry.
the economic pause brought about by the outbreak and the outbreak is undoubtedly a grim reality, but we see a lot of good news. First of all, the government large-handed water fish, the issuance of special government bonds with the central bank to reduce the standard, as early as March during the epidemic, the local government has been actively promoting economic warming and recovery, Suzhou 10, Sichuan 13, Beijing 16, Guangdong 20, Shanghai, Qingdao, Xuzhou and other local governments at the same time to launch relevant policies. For the paint industry, the transformation of the old city alone into the national financial expenditure, released about 30-40 billion yuan of paint demand. Some time ago, the Politico meeting, revealed the core concept is the macro-level to strive for stability, micro-level to strive to live, social security level to strive for the bottom, as long as the Chinese government adhere to the "socialist market economy" these eight words, the long-term economic trend to good will not change.
Ii, difficulties in a certain way is baby, catalytic innovation and breakthrough
the scourge of the blessing, the blessing of the disaster, the "Easy Book" flowing endlessly, no extreme thai wisdom, has long been deeply into the soul of the people of China. However, the way of heaven and earth still needs human catalysis, today's entrepreneurs should think about such two types of issues. One is to sum up the past: think about your predicament today, even if the outbreak factors are taken into account, could have been avoided? Or wouldn't it have been so hard? How many bitter fruits have been brewed over the years for reasons that have only driven away and not looked in the direction? The other is looking ahead: can your current business model go further? Are existing thinking and sales models keeping up with the ever-changing technological revolution and consumption upgrades? Live sales, live investment, cloud office, cloud conferences, cloud communication, intelligent production, industry 4.0 these concepts have long been filled with the entire industry, it seems that the outbreak forced the metabolism of the paint industry. And we have previously focused on the low-end market, price war, hard pressure on raw material prices, whether to squeeze the creativity of the entire industry? And finally put their own business into a weak wind situation? The more acute question is: why has only a few people ever won? Does he belong to the "forgotten majority" of the market?
In recent years, health, environmental protection, energy conservation-led sustainable development direction has increasingly become the first consumer demand; In the face of a new generation of consumer personality needs, consumption upgrade of the intuitive embodiment, in the face of the network era of the technological revolution, the paint industry leader, once again stand on the same starting line, big fish eat small fish? Not necessarily!
said that after the outbreak, all business is worth redoing, the meaning of the word, another wave of opportunities to create wealth. Regardless of the credibility of such optimistic claims, the paint market this wave of new concept dividends is well known, how to share this wave of dividends is also a real enterprise should think about the issue. For example, environmentally friendly clean taste, art coatings, antibacterial coatings, bio-based coatings, inorgetic coatings and so on. And low prices, poor quality of vicious competition, in the past is only barely sustainable, the future is even more unsustainable. Cooperation and innovation, co-construction and sharing, through products, technological innovation, take the path of differentiation, break through the high-end market will be the trend of future business, even small enterprises, must comply with this trend;
, the light of hope not only shines, but also shines
difficulties are fair, loaded on everyone; We still see the country insist on housing without speculation, real estate will not fall significantly. Hardcry room decoration collection will be the light of hope shines on large enterprises and high-quality medium-sized enterprises. The transformation of the old city is bound to accelerate, the light of hope will shine all over the local enterprises with a certain foundation and scale. Consumer demand for quality, environmental protection, health and functionality has been further enhanced, consumption is constantly upgrading, the light of hope will shine on small and beautiful, small and specialized small and medium-sized enterprises. New concepts, new technologies to bring innovative products and interior wall art paint, faux stone paint because of more beautiful, more personality, more excellent by the increasingly critical consumer groups, and this group is the light of hope for enterprises.
, the light of hope, only need to use the eyes of the greek wing to find
sinking boat side of thousands of sails, sick trees in front of a million wood spring. Hope that our paint industry entrepreneurs are well prepared to resume work, positive action, rallying people's hearts, command. Out of the comfort zone, every day is a new day, to keep themselves an entrepreneur's mentality, small steps to run, local trial and error.
's the worst of times, and we see with our disappointed eyes that this is a winter with nothing.
this is the best time, we use the eyes of hope to see here is a sunny spring.
2020, may we meet a new future!
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