Shenzhen Nan'an wants to create a "pan-home integrated experience marketing center"

China Paint Network
News:
10, Nan'an convened stone, plumbing kitchen, ceramics, private and other business representatives held a symposium in Shuitou, to create a "pan-home integrated experience marketing center" with the elements of the Nan'an regional brand, to promote the better development of building materials enterprises in our city, guide the industry to work together, joint expansion of the city. City leaders Lin Rongzhong, Huang Huican, Zhang Xiaohong and Guo Ning attended the meeting. "Pan-home" is the current development trend of the home circulation industry, that is, based on home design, in the home, building materials, jewelry, decoration design and other related industries between the integration of resources services, the introduction of leisure and entertainment and other "non-home" industry, jointly create a home life as the theme, leisure and entertainment projects as the driving force, intuitive experience, hard and soft, convenient for customers to clear the design and positioning of the pan-home experience marketing center. In the Pan-Home Experience Hall, through the intelligent terminal device combined with Bluetooth positioning, holographic projection and holograms and other new media technology, information dissemination, promotional means, product display and guide purchase services, so that products from awareness to understand the purchase to use seamless connection, a comprehensive solution to cross-industry pan-home marketing problems, to achieve a true sense of one-stop experience, one-stop shopping, one-stop service. "Home industry spread such a sentence 'Chinese furniture to see Guangdong, Guangdong furniture to see Shenzhen, Shenzhen furniture to see Nan', the image of nan'an people in Guangdong furniture industry's important position. At present, Nan'an people have occupied two-thirds of the market share of Shenzhen furniture industry. Lin Rongzhong, deputy secretary of the municipal party committee and acting mayor, pointed out that Nan'an's stone, ceramics, plumbing, kitchen and sanitation products and local, foreign investment in the production of furniture products are "pan-home" product category. The establishment of "pan-home integrated experience marketing center" can fully integrate the advantages of Nan'an industrial resources, exchange of information, group cooperation, is committed to building Nan'an home industry "aircraft carrier", further bigger and stronger Nan'an industrial brand. Lin Rongzhong requested that the promotion of the "pan-home" project should be government-led, policy-backed and effective operation of enterprises, that a joint meeting of "pan-home" work should be established, and a working group composed of city leaders, relevant departments and industry enterprises should be set up to be responsible for the formulation, planning and implementation of the project; To collect and summarize stone, ceramics, plumbing kitchen, home and other industries (associations) responsible for the "pan-home" project written advice, and rely on professional companies, to develop project planning programs; It is reported that Nan'an is a well-known "building materials town", in recent years, in the "market and base" development model, the transformation of Nan'an industry continues to accelerate, product structure continues to be new, from the traditional plate, tile, plumbing and other building materials products processing, development to stone hardcover, stone crafts, ceramic semen, plumbing kitchen and sanitation integration and other high-end boutique manufacturing, forming a diversified, series of product structure, to achieve good brand effect. At the same time, Nan'an people go south and north, galloping quartet, in Shenzhen, Dongguan alone, there are more than 1500 enterprises, Shanghai has more than 2000 enterprises, at present, Nan'an has set up 55 foreign chambers of commerce, off-the-go Fujian Chamber of Commerce, Quanzhou Chamber of Commerce president also south of the residence, forming a huge "South An economic" business circle. Especially in the foreign investment in the home, furniture production industry, has formed a strong cluster size and brand strength.