Shenzhen fresh meat consumption enters brand era

Introduction: new page 1 careful citizens may find that in some food markets in Shenzhen, there are some fresh pork Stores - unified logo, unified source of goods, uniform dress of employees and health certificate, and pork has registered trademark! 3kt was originally a brand chain store that Shenzhen agriculture and animal husbandry company (hereinafter referred to as "agriculture and animal husbandry company") tried to produce and sell pork by itself They officially registered the "Meiyi" brand trademark in June last year, becoming the first enterprise in Guangdong Province to register the brand of fresh meat At present, the company has 20 "nongmumeiyi" fresh meat franchised chain stores, with an annual sales volume of 1 / 6 of the Shenzhen pork market By the end of next year, the company's "Meiyi" fresh meat chain is expected to reach 150 3kt said that the successive emergence of these stores not only means that Shenzhen fresh meat consumption has entered the era of brand consumption, but also brings a new idea for the food safety management of pork and other agricultural products in our city 3kt brand is a favorite in the market because the 20 stores of Shenzhen agriculture and animal husbandry company not only guarantee that the fresh meat they sell will not be watered or dead, but also promise the public that the meat does not contain leptin and hormone, and its price is about 1 yuan lower than the average price of the supermarket, because the "Meiyi" brand fresh meat is favored by the public after it is listed 3kT is located in the company's seven stores in Futian District in Huafu north market According to the reporter, although the exclusive store is located on the left side of the market, there are still a large number of people coming to buy meat According to the store's manager Chen, the store now sells an average of about 1000 kg of pork a day, and there is a growing trend, many of which are repeat customers bringing new customers to buy meat 3kt "brand meat" accounts for one sixth of the market, and 3kt's response to "Meiyi" fresh meat Monopoly chain store in Shenzhen pork market is that agricultural and animal husbandry company, a leading enterprise mainly engaged in production, has a huge impact on the retail market only relying on one brand, which is really intriguing Although the price of Meiyi brand fresh meat is lower than that of supermarket, its winning in the market is not entirely due to its price, but to its guarantee and commitment to food safety Wu ganxiong, deputy general manager of 3kt agriculture and animal husbandry company, thinks that with the full expansion of Meiyi fresh meat chain store in Shenzhen retail market, the company's reassuring meat will face consumers directly, so that people can choose from the main brand According to 3kt, at present, through 20 exclusive stores, the agricultural and animal husbandry company sells about 20000 pigs annually, accounting for about 1 / 6 of the Shenzhen market With the acceleration of the distribution process of exclusive stores, the market share of brand assured meat will further increase The essence of the 3kt fresh meat competition is the standard competition According to the experts, the pork market competition caused by the fresh meat monopoly stores is a simple and normal market competition on the surface, but the competition reflects the conflict between the two pork standards and the guarantee mechanism 3kt it is understood that in the "pollution-free pork" index issued by the Ministry of agriculture, in addition to the epidemic disease, there are 15 indicators such as pesticide residues, heavy metal residues and microbial content At present, the focus of pork detection is still in the aspects of clenbuterol and whether the pork is dead or not The promise of "Meiyi" fresh meat monopoly store, an agricultural and animal husbandry company, that does not contain hormone drug residues, seems to have a strong lead, which just caters to the current demand of consumers for food safety 3kT The person in charge of Meiyi specialty store of agricultural and animal husbandry company told the reporter that the biggest characteristic of Meiyi fresh meat is that the company has implemented strict safety guarantee from the production source to the sales terminal First, in the production link, the company has always adopted the ecological breeding mode There are not only orchards, fish ponds, but also sewage treatment plants, organic fertilizer processing plants and other supporting facilities in the pig farm The pig feed is made of corn and other raw materials, which really realizes pollution-free management from environment to technology Secondly, the pig is sent to the designated slaughterhouse by the company for slaughter, and then brought back to the shop for sale from the slaughterhouse There are few intermediate links, which can ensure the health requirements Thirdly, the staff in the shop are on duty with health certificates and equipped with refrigerators, which can also guarantee the final link of sale Hygienic requirements of syndrome meat In addition, the city meat inspection office, the health and epidemic prevention center, the inspection and Quarantine Bureau and the provincial feed office four departments carry out irregular tests on pigs and pork, and unqualified pork cannot be sold in stores 3kt's "Meiyi" fresh meat is emerging in Shenzhen market It not only brings the pork consumption of Shenzhen citizens into the era of brand consumption, but also gives people hope to solve the problem of "table pollution" 3kT Some agricultural experts believe that leading enterprises such as agricultural and animal husbandry companies have launched a one-stop "brand monopoly" mode of pork production and marketing, which has provided a new way to solve the problem of pork and agricultural product safety that has long plagued the government departments, because as long as leading enterprises become the protagonists in the treatment of "table pollution", and then through the competition of survival of the fittest, some can not Products and enterprises that meet the market requirements will be eliminated naturally 3kt is understood that the Municipal Agricultural Authority will give strong support to the fresh meat monopoly store project of the agricultural and animal husbandry company The relevant person in charge of the Municipal Agricultural Bureau said that the significance of the self-produced and self sold mode launched by the agricultural and animal husbandry company is not only the innovation of the sales mode of agricultural products, but also the fact that it has turned the whole process from pig production to pork sales into a strict and self disciplined enterprise behavior 3kT