Shenwang International aims to target individual brands in China

Shenwang International
hopes
will further penetrate the
Chinese bread market by selling a range of recipes, and
sell
Target
as a personal brand.Shenwang International
sold
noodles
to
domestic manufacturers in China for
six formulations,
for bread distribution,
these formulations were developed in cooperation with
Wild flavor company
. Recipes
can also be used
top desserts for chinese meals.reported that Shenwang
intends to
sell stevia formula to
manufacturer
for
to develop licensed
-person
-branded products
-
, a move that says it will expand its distribution base in China.Dongdong Lin
, chief executive
of
Shenwang International, said, "
's
efforts to expand into the Chinese market is indeed an exciting move." "We believe
will better develop the sales market for the coming year and establish long-term
distribution channels by assisting food manufacturers in developing
pable and cost-effective
"personal-brand" stevia products. Lin
said Shenwang
worked closely with
Wilder
to develop new product formulations that
would allow
to use lower grades and cheaper stevia."
the right strategy to help us further develop
core
stevia product distribution
business," Lin said
Lin said. " prices are cheaper in China the grades of stevia in product formulations range from
Reb-A60
to
Reb-A80
changes. "These different grades of stevia
increase the choice of cheap alternatives for
food manufacturers to better supply

stevia foods in the Chinese market," the company said. According
IBISWorld
, investment in China's bread
and baking industry rose
to $
10
.3 billion in
2012

, an increase of
20.1% over

2011

Puratos
, published in June, shows that
health
are the top concern and expectation of Chinese consumers.