Shaanxi Baking Industry: Integrating into the "Home Economy" and Seizing New Opportunities

In March, the spring flowers are blooming

Eliminate difficulties and provide people's livelihood services

Accelerate innovation and keep pace with the times

"During the New Year's Eve epidemic prevention and control period for more than a month, as a Shaanxi bakery enterprise designated by the government to ensure the livelihood of the people, Miqi Foods served the community residents wholeheartedly and won new opportunities

Production workshop employee checking work

During the most tense period of the epidemic in Xi'an, all food companies in the city eliminated difficulties, arranged for employees to close their factories, deployed production logistics, collected social vehicles, and actively participated in community life security work

Industry insiders pointed out that due to the impact of the epidemic, the Shaanxi baking industry once struggled to move forward, but after the whole industry's hard work and tenacious efforts, the vast majority of enterprises maintained normal operations and achieved profits, and some enterprises were more profitable than in previous years

In the post-epidemic era, how should the Shaanxi baking industry seize new business opportunities? Feng Yan believes that, combined with the introduction of the national industrial policy and the development trend of the industry, under the new pattern of "dual circulation" consumption, the baking industry in Shaanxi will blossom, with various innovations emerging one after another, and competition will be more intense

The new plant of Xi'an Zhikuan Foods was completed and put into production at the beginning of the new year.

Taking online live broadcast as an operational breakthrough

Diversified products to meet more home needs

In response to the rapid growth of online sales of bakery products during the epidemic, Feng Yan pointed out that a high degree of online and offline integration will be the mainstream model for bakery product sales in the post-epidemic era

"Now the mobile client has flattened the brand market, foreign brands squeezed local brands, and attracted local young consumers, which also prompted the urgent need for local food companies to upgrade and develop

"The epidemic has accelerated the rise of home consumption scenarios

Anqi Food has more than 200 chain stores all over the province.

Not long ago, the relevant leaders of the Xi'an Municipal Government inspected Yupinxuan to learn about the resumption of work and production, and hope that baking companies can provide more high-quality products and services to the public

(Wang Jingchen Yan Zhong)

"China Food News" (02 edition on March 17, 2022)

(Editor-in-charge: Luo Chen)