Serving agriculture, rural areas and farmers, calling for ideas, innovating websites, joining hands with the market to conform to the times

Introduction: in recent years, the state has issued a series of agricultural support policies, the core of which is to solve the "three rural" problem, and a series of national measures in agricultural policy are unprecedented Agricultural website, as a new media involved in agriculture, should be at the forefront of serving "agriculture, rural areas and farmers", timely publicize national policies, transmit market information, disseminate new technologies, and promote China's agriculture to the direction of informatization However, the current agricultural website in the service of "three rural" in the process, but encountered many problems Among them, the most prominent problem is that the "three rural" people are limited by their ideological understanding, knowledge level and economic conditions, and the Internet population is very small A large number of valuable information on the Internet can not be fully and effectively used, which results in a waste of information resources How to find an effective way to transfer the rich information on the Internet to the people involved in agriculture has become a common problem of domestic agricultural websites As the most influential agricultural portal website in China, agbo.com is keen to find that the wholesale market, which plays an important role in the circulation of agricultural products in China, is the most sensitive and demanding place for information If we can start from here, it will play a role of "four or two thousand catties" to change the current lag of agricultural informatization Based on these understandings, Agbo launched the "2005" action of creating wealth by information "with the theme of" giving back real feelings and rewarding activities "in mid February 2005 This action takes 100 wholesale markets as the center The staff of agbo.com enter the market, guide the merchants to carry out online trade on the spot, and encourage and guide the people of "agriculture, rural areas and farmers" to obtain valuable information through the Internet by distributing "information wealth creation card" and other activities to all parts of the country There are also artistic performances popular with farmers Through the activities, agricultural product brokers, agricultural material distributors, farmers and other members of the Agricultural Expo network can get benefits from the Agricultural Expo network The first stop of this activity was held in Xinfadi wholesale market from March 23 to 25, 2005 Once the activity was launched, it immediately aroused strong repercussions in the society, and was widely recognized by the market, farmers' brokers, agricultural material dealers and farmers Following the success of the first event, at the strong request of the majority of "three rural" people, Agbo decided to hold the second event in Shimen agricultural products wholesale market in Shunyi, Beijing, from April 23 to 24, 2005 Shimen market is located in Shunyi City, 20 kilometers away from the city, adjacent to the Capital International Airport The Sixth Ring Road of Beijing passes by the west side of the market The market was founded in June 1994 With its unique geographical location and convenient traffic environment, Shimen market has a stable and rapid development Seen in the strong repercussions of the first activity, the second activity received close attention from the domestic multimedia At that time, CCTV-7, CNR, people's daily, economic daily, Guangming Daily and other large domestic media will carry out on-site reports Farmers Daily, Liaoning Farmers Daily, CCTV international website, Xinhuanet, people's daily, sina.com, sohu.com and other media will also carry out continuous follow-up reports As the most important agricultural products distribution base in the north of Beijing, Shimen market, through long-term cooperation with Agricultural Expo network, will play a significant role in accelerating the speed of agricultural products trade circulation, the prosperity of agricultural trade market and agricultural trade informatization in the north of Beijing and even the whole city, and finally achieve the goal of prospering agricultural market and promoting agricultural economy We believe that Agbo's bold initiative will surely provide a positive and beneficial exploration for the Internet service for agriculture, rural areas and farmers (Jia Zhengxin)