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foodmate.
net/tag_1644.
html" class="zdbq" title="Vinegar-related food information" target="_blank">The vinegar industry is a characteristic industry of Jinzhong City.
After years of development, it now has a certain scale, but there is still a lot of room for development.
Jinzhong City Market foodmate.
net/tag_4654.
html" class="zdbq" title="Supervise relevant food information" target="_blank">Supervision and foodmate.
net/tag_4604.
html" class="zdbq" title="Manage related food information" target="_blank">Management Bureau (Intellectual Property Office) through a "fishing expedition, Shi policy, planning" trilogy service, efforts to build a comprehensive system of industrial upgrading, promote Jinzhong vinegar industry quality and efficiency.
net/tag_1644.
html" class="zdbq" title="Vinegar-related food information" target="_blank">The vinegar industry is a characteristic industry of Jinzhong City.
After years of development, it now has a certain scale, but there is still a lot of room for development.
Jinzhong City Market foodmate.
net/tag_4654.
html" class="zdbq" title="Supervise relevant food information" target="_blank">Supervision and foodmate.
net/tag_4604.
html" class="zdbq" title="Manage related food information" target="_blank">Management Bureau (Intellectual Property Office) through a "fishing expedition, Shi policy, planning" trilogy service, efforts to build a comprehensive system of industrial upgrading, promote Jinzhong vinegar industry quality and efficiency.
1.
In-depth investigations on the front line, to find problems to force industrial upgrading
In-depth investigations on the front line, to find problems to force industrial upgrading
At present, Jinzhong City has 38 vinegar production enterprises and 148 small vinegar production workshops, with a production capacity of 310,000 tons and an output of 220,000 tons.
In addition to selling Jinzhong vinegar in this region, the sales market has now expanded to Hebei, Inner Mongolia, Henan, Shandong, Shaanxi, and Northeast China.
The market as a whole shows strong regional characteristics, but there are still deficiencies.
In addition to selling Jinzhong vinegar in this region, the sales market has now expanded to Hebei, Inner Mongolia, Henan, Shandong, Shaanxi, and Northeast China.
The market as a whole shows strong regional characteristics, but there are still deficiencies.
One is the lack of brand management.
The top 10 brands in the China Brand Index of the vinegar industry in 2019 are Haitian, Hengshun, Shuita, Donghu, Baoning, Longmen, Lao Caichen, Ninghua Fu Yiyuanqing, Tianli, and Zilin.
In Jinzhong, Shanxi Hengshun Old Vinegar Co.
, Ltd.
is one of the 67 branches of Hengshun, with a production capacity of only 3,000 tons.
The production capacity of Donghu vinegar produced by Shanxi Fuyuan Changlao Vinegar Co.
, Ltd.
is 30,000 tons, accounting for 50% of the Donghu brand vinegar, and it is produced under brand authorization.
The existing "Shanxi old vinegar" geographical indication protection product approval enterprise in Jinzhong City has not fully expanded the goodwill of geographical indications due to problems such as production technology and enterprise restructuring.
The right holders of geographical indications have the ability to use, manage and protect geographical indications.
needs improvement.
The top 10 brands in the China Brand Index of the vinegar industry in 2019 are Haitian, Hengshun, Shuita, Donghu, Baoning, Longmen, Lao Caichen, Ninghua Fu Yiyuanqing, Tianli, and Zilin.
In Jinzhong, Shanxi Hengshun Old Vinegar Co.
, Ltd.
is one of the 67 branches of Hengshun, with a production capacity of only 3,000 tons.
The production capacity of Donghu vinegar produced by Shanxi Fuyuan Changlao Vinegar Co.
, Ltd.
is 30,000 tons, accounting for 50% of the Donghu brand vinegar, and it is produced under brand authorization.
The existing "Shanxi old vinegar" geographical indication protection product approval enterprise in Jinzhong City has not fully expanded the goodwill of geographical indications due to problems such as production technology and enterprise restructuring.
The right holders of geographical indications have the ability to use, manage and protect geographical indications.
needs improvement.
The second is the disorderly competition among the main bodies.
Among the city’s 38 vinegar production companies, only 6 companies (Shanhe, Donghu, Hengshun, Liangfen, Dengshanjing, and Shuangyuan) are influential, accounting for only 15.
8%, and workshop-type small businesses account for about 84.
2 %.
Small workshop-type enterprises often have problems such as backward production technology, low production efficiency, lack of scale effect, and difficulty in quality assurance, and lack of market competitiveness.
In addition, due to factors such as production process characteristics and geographical location, Jinzhong vinegar generally costs about 500 yuan per ton higher than Zhenjiang vinegar, but the price is about 1,000 yuan lower, which greatly squeezes profit margins, resulting in its gross profit margin and net profit.
Interest rates are relatively low, and industrial development is trapped in a vicious circle of low-level competition.
Among the city’s 38 vinegar production companies, only 6 companies (Shanhe, Donghu, Hengshun, Liangfen, Dengshanjing, and Shuangyuan) are influential, accounting for only 15.
8%, and workshop-type small businesses account for about 84.
2 %.
Small workshop-type enterprises often have problems such as backward production technology, low production efficiency, lack of scale effect, and difficulty in quality assurance, and lack of market competitiveness.
In addition, due to factors such as production process characteristics and geographical location, Jinzhong vinegar generally costs about 500 yuan per ton higher than Zhenjiang vinegar, but the price is about 1,000 yuan lower, which greatly squeezes profit margins, resulting in its gross profit margin and net profit.
Interest rates are relatively low, and industrial development is trapped in a vicious circle of low-level competition.
The third is the lack of legal basis for supervision.
The current implementation standard of the vinegar industry is "National Food Safety Standard Vinegar" GB2719-2018, and the implementation standard of Shanxi Old Vinegar is "Geographical Indication Product Shanxi Old Vinegar" GB/T19777-2013.
Shanxi old vinegar, as a “protected product of geographical indications of origin” approved by the state, is a public brand in Shanxi.
It is well-known in the country.
There has always been a phenomenon of illegal use of the “Shanxi old vinegar” sign in the market.
However, due to insufficient legal basis, Supervision has brought many problems.
The current implementation standard of the vinegar industry is "National Food Safety Standard Vinegar" GB2719-2018, and the implementation standard of Shanxi Old Vinegar is "Geographical Indication Product Shanxi Old Vinegar" GB/T19777-2013.
Shanxi old vinegar, as a “protected product of geographical indications of origin” approved by the state, is a public brand in Shanxi.
It is well-known in the country.
There has always been a phenomenon of illegal use of the “Shanxi old vinegar” sign in the market.
However, due to insufficient legal basis, Supervision has brought many problems.
2.
Implement policies in accordance with the company and place, and enhance endogenous motivation with brand protection
Implement policies in accordance with the company and place, and enhance endogenous motivation with brand protection
Jinzhong City pays close attention to the protection and application of geographical indication products of old aged vinegar in Shanxi, actively explores new paths for the protection, improvement and development of the old aged vinegar industry, continuously expands the recognition and influence of geographical indication products, and ensures that “create a landmark and develop a batch of The vision of "Enterprises, Live Economy, and Rich People" is realized.
One is to strengthen the top-level design.
In order to promote the development and growth of the national agricultural high area (Shanxi agricultural valley), the special agricultural and sideline product deep processing industry, and the Shanxi old vinegar, Pingyao beef, Taigu cake and other characteristic geographical indication industries, a general survey of geographical indication product resources has been carried out in the city and scientifically formulated The annual cultivation plan for geographical indication protection products, the "Three-year Action Plan for Jinzhong City to Comprehensively Promote the Construction of a Strong Intellectual Property City (2020-2022)", established the overall goal of supporting and guiding geographical indication protection products, and formulated the "Phoenix "Plan" (to create 1-3 national well-known brands from Jinzhong within 3 years) and "Peacock Project" (to create 2-3 well-known brands with sufficient influence in the industry within 3 years).
In order to promote the development and growth of the national agricultural high area (Shanxi agricultural valley), the special agricultural and sideline product deep processing industry, and the Shanxi old vinegar, Pingyao beef, Taigu cake and other characteristic geographical indication industries, a general survey of geographical indication product resources has been carried out in the city and scientifically formulated The annual cultivation plan for geographical indication protection products, the "Three-year Action Plan for Jinzhong City to Comprehensively Promote the Construction of a Strong Intellectual Property City (2020-2022)", established the overall goal of supporting and guiding geographical indication protection products, and formulated the "Phoenix "Plan" (to create 1-3 national well-known brands from Jinzhong within 3 years) and "Peacock Project" (to create 2-3 well-known brands with sufficient influence in the industry within 3 years).
The second is to regulate the use and management.
For the "Shanxi old aged vinegar" approved enterprises, extensive promotion of the use and management of geographical indications was carried out, and "Geographical indications use seminars" were held from time to time to conduct research and discussion on how to regulate the use of new geographical indications.
Since the introduction of the National Geographical Indication Special Indication Replacement Policy Document, it has actively helped enterprises to improve official information and provide service guidance.
As of the end of 2020, 19 enterprises have been approved by the State Administration for the use of special geographical indications for old aged vinegar in Shanxi.
For the "Shanxi old aged vinegar" approved enterprises, extensive promotion of the use and management of geographical indications was carried out, and "Geographical indications use seminars" were held from time to time to conduct research and discussion on how to regulate the use of new geographical indications.
Since the introduction of the National Geographical Indication Special Indication Replacement Policy Document, it has actively helped enterprises to improve official information and provide service guidance.
As of the end of 2020, 19 enterprises have been approved by the State Administration for the use of special geographical indications for old aged vinegar in Shanxi.
The third is to stimulate brand vitality.
Since the start of the city's brand innovation achievement support and cultivation work in 2018, through five aspects of management innovation, technological innovation, cultural innovation, business model innovation, and independent brand innovation, the company's brand awareness has been gradually strengthened and a good brand image has been created.
Up to now, there are Shanhe Vinegar Industry Co.
, Ltd.
, Shanxi Dengshanjing Brewing Co.
, Ltd.
, Shanxi Hailin Food Co.
, Ltd.
, Jinzhong Jianniufang Vinegar Co.
, Ltd.
, Shanxi Chenshijia Brewing Co.
, Ltd.
, Lingshi County Baijiaxin Vinegar 6 companies including the Industrial Co.
, Ltd.
participated in brand innovation activities.
The driving force for brand building, brand innovation vitality, and brand development momentum of the companies have been significantly enhanced, and they have played a leading role in the city's vinegar industry.
Since the start of the city's brand innovation achievement support and cultivation work in 2018, through five aspects of management innovation, technological innovation, cultural innovation, business model innovation, and independent brand innovation, the company's brand awareness has been gradually strengthened and a good brand image has been created.
Up to now, there are Shanhe Vinegar Industry Co.
, Ltd.
, Shanxi Dengshanjing Brewing Co.
, Ltd.
, Shanxi Hailin Food Co.
, Ltd.
, Jinzhong Jianniufang Vinegar Co.
, Ltd.
, Shanxi Chenshijia Brewing Co.
, Ltd.
, Lingshi County Baijiaxin Vinegar 6 companies including the Industrial Co.
, Ltd.
participated in brand innovation activities.
The driving force for brand building, brand innovation vitality, and brand development momentum of the companies have been significantly enhanced, and they have played a leading role in the city's vinegar industry.
3.
Proactively connect with planning and promote industrial development with pragmatic measures
Proactively connect with planning and promote industrial development with pragmatic measures
How to further use and develop the regional public brand of "Shanxi Old Vinegar" to make it truly become a rich peasant project, a tool for poverty alleviation, and help rural revitalization.
Through serious research and in-depth thinking, we plan to use modular work and professional guidance to finally form a three-dimensional and empowering service method, which will help Jinzhong's vinegar industry become bigger and stronger.
Through serious research and in-depth thinking, we plan to use modular work and professional guidance to finally form a three-dimensional and empowering service method, which will help Jinzhong's vinegar industry become bigger and stronger.
One is to promote brand building in depth.
Establish the work development idea of focusing on experts and talents in the protection of geographical indication brands, carry out large-scale training and key enterprise selection with expert think tanks as the main force, and use intellectual property (geographical indication) accelerators and transaction development platforms as the starting point , To promote the accelerated development of high-quality geographical indication benchmarking enterprises and industries.
Continuously improve the city's administrative account for the use of special signs for geographical indications, select a certain proportion of approved companies for geographical indications, incorporate the use of special signs into the annual supervision and spot check plan, organize special spot checks, and vigorously regulate the use of special signs.
Establish the work development idea of focusing on experts and talents in the protection of geographical indication brands, carry out large-scale training and key enterprise selection with expert think tanks as the main force, and use intellectual property (geographical indication) accelerators and transaction development platforms as the starting point , To promote the accelerated development of high-quality geographical indication benchmarking enterprises and industries.
Continuously improve the city's administrative account for the use of special signs for geographical indications, select a certain proportion of approved companies for geographical indications, incorporate the use of special signs into the annual supervision and spot check plan, organize special spot checks, and vigorously regulate the use of special signs.
The second is multi-party linkage to form a joint force.
Actively mobilize resources from all parties to promote the construction of demonstration areas for targeted poverty alleviation by geographical indications and rural revitalization.
Actively coordinate with relevant units, strive for support, build an efficient development mechanism, use good reform and development thinking and innovative spirit to promote the development of the vinegar industry to achieve significant results, and promote the establishment and improvement of the "Shanxi old vinegar" brand protection rapid rights protection linkage mechanism, Provide a strong legal guarantee and an excellent business environment for the development of the city's geographical indication cause.
Give full play to the role of the association, strengthen the brand development guidance of the vinegar industry, play the role of justice, self-discipline, and coordination, strengthen work functions, realize the organization, management and protection and coordination of regional public brands, promote the implementation of support and coordination of work funds, and ensure that the work is effective.
The main body, funds are guaranteed, the process is scientific, and there is stamina for growth.
Actively mobilize resources from all parties to promote the construction of demonstration areas for targeted poverty alleviation by geographical indications and rural revitalization.
Actively coordinate with relevant units, strive for support, build an efficient development mechanism, use good reform and development thinking and innovative spirit to promote the development of the vinegar industry to achieve significant results, and promote the establishment and improvement of the "Shanxi old vinegar" brand protection rapid rights protection linkage mechanism, Provide a strong legal guarantee and an excellent business environment for the development of the city's geographical indication cause.
Give full play to the role of the association, strengthen the brand development guidance of the vinegar industry, play the role of justice, self-discipline, and coordination, strengthen work functions, realize the organization, management and protection and coordination of regional public brands, promote the implementation of support and coordination of work funds, and ensure that the work is effective.
The main body, funds are guaranteed, the process is scientific, and there is stamina for growth.
The third is the policy to guide industrial agglomeration.
Increase policy guidance, take measures to curb unfair competition, and create a good competitive environment for the vinegar industry.
Establish a vinegar industry cluster area, gather scattered vinegar production enterprises, and give play to the role of leading enterprises in leading development.
By vigorously supporting food companies with scale advantages, excellent product structure, high technical standards, and strong management capabilities to enter the park, medium-sized companies are encouraged to form industrial alliances, and they are inclined to industrial parks in terms of land, policies, funds, taxation, and scientific research.
Facilitate the merger and reorganization of the survival of the fittest among enterprises.
Through the lever of standardized development in the park, we can leverage and solve the problems that vinegar companies have struggled with for many years, improve the concentration and overall competitiveness of the vinegar industry, and increase the profit margin of the industry.
Increase policy guidance, take measures to curb unfair competition, and create a good competitive environment for the vinegar industry.
Establish a vinegar industry cluster area, gather scattered vinegar production enterprises, and give play to the role of leading enterprises in leading development.
By vigorously supporting food companies with scale advantages, excellent product structure, high technical standards, and strong management capabilities to enter the park, medium-sized companies are encouraged to form industrial alliances, and they are inclined to industrial parks in terms of land, policies, funds, taxation, and scientific research.
Facilitate the merger and reorganization of the survival of the fittest among enterprises.
Through the lever of standardized development in the park, we can leverage and solve the problems that vinegar companies have struggled with for many years, improve the concentration and overall competitiveness of the vinegar industry, and increase the profit margin of the industry.
Faced with the mission of "transformation and embryonic form", this article on making the vinegar industry better and stronger is promising.
Jinzhong City Market Supervision Bureau (Intellectual Property Office) will further gather wisdom to serve the development of the vinegar industry and stimulate industrial momentum , To truly turn the characteristic industry into a competitive industry and help Jinzhong develop high-quality.
Jinzhong City Market Supervision Bureau (Intellectual Property Office) will further gather wisdom to serve the development of the vinegar industry and stimulate industrial momentum , To truly turn the characteristic industry into a competitive industry and help Jinzhong develop high-quality.
