Serious homogenization, how to break the situation of cheese development in my country

Cheese sticks, cheese bars, cheese yogurt.

Dilemma

Serious homogenization and constant price wars

In recent years, China's cheese industry has developed rapidly, and the cheese stick track is particularly prominent

The hot cheese market has attracted many domestic and foreign companies and brands to join this increasingly fierce competition

"Although the cheese industry is developing rapidly, most companies are not making money

The survey found that the ingredients list of various brand products on the market is almost the same, most of which are water, cream, cheese, skimmed milk powder, concentrated milk protein, white sugar and so on

Cheese sticks belong to processed cheese, with a low market threshold and limited product categories.

Breaking

Consumer demand leads to accelerate innovation

The existence of a series of problems has intensified competition in the cheese market, which was originally in the early stage of development, and it is not easy for companies to grow and develop

"From the perspective of the law of industrial development, price wars and product homogeneity are inevitable.

If cheese brands want to break through, they need to make efforts to accelerate the expansion of new product business and accelerate the sinking of third- and fourth-tier markets

"China's cheese market is big enough that we don't need to fight a price war

Gao Bang, chairman of the French cheese giant Bel Group, also said, "The needs of consumers and the possibilities of cheese are endless

In fact, some leading dairy companies in China have already understood that the key to the development of the cheese industry is to localize, find the characteristics of regional consumption, and combine the characteristics of local diets to make unique products

(Yang Xiaojing)

"China Food News" (version 04 on November 23, 2021)

(Editor-in-charge: Yang Xiaojing)