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Food Partners Reuters September liquor industry trends are: liquor , plum wine, wine , etc.
are new products on the market; Gu Yue Long Shan , alcoholic liquor , willing to wine and other wine-related applications trademark ; Wuliangye , Luzhou , Guizhou Maotai and other personnel changes ; plum Lane, Xiao drunk and other multi-brand by financing; Budweiser publication of false advertising fined 200,000; four alcohol GB comments and so on
.
are new products on the market; Gu Yue Long Shan , alcoholic liquor , willing to wine and other wine-related applications trademark ; Wuliangye , Luzhou , Guizhou Maotai and other personnel changes ; plum Lane, Xiao drunk and other multi-brand by financing; Budweiser publication of false advertising fined 200,000; four alcohol GB comments and so on
.
Liquor, green plum wine, wine, etc.
all have new products on the market
all have new products on the market
In September, new products such as white wine, green plum wine, wine, and rice wine were launched
.
.
Among them, new baijiu products include: the new large-scale single product Jinsha Gumao 2021 Collector's Edition launched by Guizhou Jinsha Ancient Wine Industry; the new Fengxiang-type "Own Wine" launched by Liulin Wine; and 3 classic reissues launched by Danquan Wine Industry Liquor: Danquan Jiu 60 Reissue, Danquan Jiu 70 Reissue, and Danquan Wine 80 Reissue; Two "Moon Landing Commemorative Edition" gift wines launched by Jiu Zu Dukang-"Yunjianxian·Moon Noodle" Edition" and "Yunjianxian·Moonback Edition"; three core products of Guitai’s real vintage wines of 10 years, 8 years, and 6 years; the new member of the Jundao Guijiu series of high-quality wines "Jundao Guijiu" · Shaohua wine "; the new large single product Luzhou" black cap "and so on
.
.
In addition to white wine, there are also green plum wine, tangerine peel wine, wine, rice wine and other new products
.
RIO launched a new product, "Beauty of Plum" green plum wine; the revised version of tangerine peel wine was also officially launched; Moutai Blue Dragonfly wine was launched.
Also, Gu Yue Longshan released the official designated rice wine for the Hangzhou Asian Games
.
.
RIO launched a new product, "Beauty of Plum" green plum wine; the revised version of tangerine peel wine was also officially launched; Moutai Blue Dragonfly wine was launched.
Also, Gu Yue Longshan released the official designated rice wine for the Hangzhou Asian Games
.
Guyue Longshan, Jiuguijiu, Shede Liquor, etc.
apply for liquor-related trademarks
apply for liquor-related trademarks
In September, many wine companies such as Guyue Longshan, Jiuguijiu, and Shede Winery applied for trademarks related to liquor
.
.
Zhejiang Guyue Longshan Shaoxing Wine Co.
, Ltd.
has added "Nianguang" trademark information.
The international classification involves wine.
The application date is September 7, 2021
.
, Ltd.
has added "Nianguang" trademark information.
The international classification involves wine.
The application date is September 7, 2021
.
Jiugui Liquor Co.
, Ltd.
has added trademark information such as "Jiugui Huguangshan Se" and "Jiugui Jinxiu River Mountain".
The international classification involves wine.
The application date is September 9, 2021
.
, Ltd.
has added trademark information such as "Jiugui Huguangshan Se" and "Jiugui Jinxiu River Mountain".
The international classification involves wine.
The application date is September 9, 2021
.
Shuijingfang added "Fanglin", "Boya" and other trademark information.
The international classification involves wine and advertising sales.
The application date is September 6-7, 2021
.
The international classification involves wine and advertising sales.
The application date is September 6-7, 2021
.
Shede Liquor Industry has added "Tuoquan" trademark information.
The international classification involves beer and beverages.
The application date is September 14, 2021
.
The international classification involves beer and beverages.
The application date is September 14, 2021
.
Jiangsu Yanghe Distillery Co.
, Ltd.
has added new trademark information such as "Yangxiaozui", "Hubu Hongtu", "Qianjinmenglan", "S30", etc.
The international classification involves wine, and the application date is August 31-September 2021 1st
.
, Ltd.
has added new trademark information such as "Yangxiaozui", "Hubu Hongtu", "Qianjinmenglan", "S30", etc.
The international classification involves wine, and the application date is August 31-September 2021 1st
.
Kweichow Moutai applied for trademarks No.
58950360 and No.
58954455, and the designs of these two trademarks are "Ding Xiongjun"
.
58950360 and No.
58954455, and the designs of these two trademarks are "Ding Xiongjun"
.
Shanxi Fenjiu added "Blue and White Royal Wine", "Baifenfu", "Zuimeifenxiangguan" and other trademark information.
The international classification involves advertising sales and wine.
The application date is September 2, 2021
.
The international classification involves advertising sales and wine.
The application date is September 2, 2021
.
Personnel changes in Wuliangye, Luzhou Laojiao, Kweichow Moutai, etc.
In September, personnel changes occurred in many wine companies such as Wuliangye, Luzhou Laojiao, and Kweichow Moutai
.
.
Among them, Luzhou Laojiao Co.
, Ltd.
hired two deputy general managers, and Sun Yue, vice chairman and president of Luzhou Laojiao Group, resigned
.
On September 21, Luzhou Laojiao Co.
, Ltd.
announced that it had decided to hire Xiong Pingting and Li Yong as the company's deputy general managers
.
On September 26, the Shanghai Clearing House issued an announcement from Luzhou Laojiao Group that Sun Yue resigned from the position of vice chairman and president of the company due to personal reasons
.
, Ltd.
hired two deputy general managers, and Sun Yue, vice chairman and president of Luzhou Laojiao Group, resigned
.
On September 21, Luzhou Laojiao Co.
, Ltd.
announced that it had decided to hire Xiong Pingting and Li Yong as the company's deputy general managers
.
On September 26, the Shanghai Clearing House issued an announcement from Luzhou Laojiao Group that Sun Yue resigned from the position of vice chairman and president of the company due to personal reasons
.
In addition, Hainan Yedao and Kweichow Moutai elected new chairman
.
On September 24, Hainan Yedao (Group) Co.
, Ltd.
issued an announcement stating that the company’s board of directors elected Wang Xiaoqing as chairman, appointed Feng Biao as general manager, Chen Tao, Lei Yutian, Yang Peng, and Xiao Xun as deputy general managers, and appointed Yang Peng is the secretary of the board of directors, Fu Huiling is the chief financial officer, and Cai Zhuan is the representative of securities affairs
.
The company’s board of supervisors elected Ni Gan as the chairman of the board of supervisors
.
On September 24, Kweichow Moutai Co.
, Ltd.
held the first extraordinary general meeting of shareholders in 2021 to elect Ding Xiongjun as a director of the company's third board of directors, and the subsequent board meeting elected Ding Xiongjun as the company's third board of directors
.
.
On September 24, Hainan Yedao (Group) Co.
, Ltd.
issued an announcement stating that the company’s board of directors elected Wang Xiaoqing as chairman, appointed Feng Biao as general manager, Chen Tao, Lei Yutian, Yang Peng, and Xiao Xun as deputy general managers, and appointed Yang Peng is the secretary of the board of directors, Fu Huiling is the chief financial officer, and Cai Zhuan is the representative of securities affairs
.
The company’s board of supervisors elected Ni Gan as the chairman of the board of supervisors
.
On September 24, Kweichow Moutai Co.
, Ltd.
held the first extraordinary general meeting of shareholders in 2021 to elect Ding Xiongjun as a director of the company's third board of directors, and the subsequent board meeting elected Ding Xiongjun as the company's third board of directors
.
Also, the deputy general manager of Wuliangye resigned
.
On September 14, Yibin Wuliangye Co.
, Ltd.
issued the "Announcement on the Resignation of the Deputy General Manager of the Company", showing that on September 14, the Wuliangye Board of Directors received a resignation report from the Deputy General Manager Tang Bochao.
Tang Bochao applied to resign as the Vice President of the company due to personal reasons.
Manager position
.
.
On September 14, Yibin Wuliangye Co.
, Ltd.
issued the "Announcement on the Resignation of the Deputy General Manager of the Company", showing that on September 14, the Wuliangye Board of Directors received a resignation report from the Deputy General Manager Tang Bochao.
Tang Bochao applied to resign as the Vice President of the company due to personal reasons.
Manager position
.
In addition, he was willing to appoint four new vice presidents
.
On September 10, Shede Wines issued an announcement stating that Gao Xiaoguang had applied for resignation from the position of the company's financial officer due to work reasons, and would no longer hold any position in the company after resignation
.
The board of directors of Shede Wines agreed to appoint Zou Qingli as the company's vice president and chief financial officer, and Wei Wei, Rao Jiaquan, and Zhang Cuifu as the company's vice presidents
.
.
On September 10, Shede Wines issued an announcement stating that Gao Xiaoguang had applied for resignation from the position of the company's financial officer due to work reasons, and would no longer hold any position in the company after resignation
.
The board of directors of Shede Wines agreed to appoint Zou Qingli as the company's vice president and chief financial officer, and Wei Wei, Rao Jiaquan, and Zhang Cuifu as the company's vice presidents
.
Many brands such as Meihuali and Xiaozui received financing
In September, multiple brands such as Meihuali, New Zero, Space Craft, Xiaozui, WiMo and Portugal received financing
.
.
On September 14, Hangzhou’s new wine and beverage brand "Meihuali" announced the completion of an angel round of financing of nearly 10 million yuan.
This round of investment is exclusively invested by Fuyu Venture Capital
.
This round of investment is exclusively invested by Fuyu Venture Capital
.
Two beer brands "XinZero" and "Space Craft" also received financing
.
The domestic non-alcohol beer brand "Xin Zero" received tens of millions of yuan in angel round financing.
This round of financing was led by Hillhouse Ventures, and Canglan Capital followed the investment
.
The craft beer brand "Space Craft" has received angel round financing with an amount of RMB 5 million
.
.
The domestic non-alcohol beer brand "Xin Zero" received tens of millions of yuan in angel round financing.
This round of financing was led by Hillhouse Ventures, and Canglan Capital followed the investment
.
The craft beer brand "Space Craft" has received angel round financing with an amount of RMB 5 million
.
In addition, Xiaozui, a cutting-edge low-grade sparkling liquor brand, has recently completed an angel round of financing, with a financing amount of more than 30 million yuan, and the financing amount will be mainly used for team building and channel deployment
.
In addition, the wine brand "WiMo Portuguese Engraving", which is the main catering scene, has received tens of millions of angel round financing, which is exclusively invested by Yuanjing New Domestic Products Angel Fund, and the funds are used for channel expansion, market promotion and team building
.
.
In addition, the wine brand "WiMo Portuguese Engraving", which is the main catering scene, has received tens of millions of angel round financing, which is exclusively invested by Yuanjing New Domestic Products Angel Fund, and the funds are used for channel expansion, market promotion and team building
.
Budweiser fined 200,000 for publishing false advertisements
An administrative penalty disclosed on the website of the National Enterprise Credit Information Publicity System revealed that Budweiser (China) Sales Co.
, Ltd.
Shanghai Branch was fined 200,000 yuan by Shanghai Huangpu District Market Supervision and Administration Bureau for publishing false advertisements
.
, Ltd.
Shanghai Branch was fined 200,000 yuan by Shanghai Huangpu District Market Supervision and Administration Bureau for publishing false advertisements
.
The penalty decision showed that the raw materials in the beer operated by Budweiser were water, rice, malt, hops, and yeast
.
Among them, the water is mainly tap water or underground well water, which passes through the factory water treatment system and reaches the production water standard
.
Yeast is expanded and cultivated through artificial strains of purchased yeast, not natural yeast
.
Because the above-mentioned raw materials have undergone manual intervention or processing, it is inconsistent with the statement on Budweiser’s website that “Budweiser always selects the highest quality all-natural raw materials regardless of cost”
.
The above-mentioned propaganda language is suspected of violating Article 28(2) of the Advertising Law of the People’s Republic of China.
Therefore, the Shanghai Huangpu District Market Supervision Administration made a penalty decision and required Budweiser Shanghai to stop publishing illegal advertisements; Eliminate the impact within the corresponding scope; fine RMB 200,000 yuan
.
.
Among them, the water is mainly tap water or underground well water, which passes through the factory water treatment system and reaches the production water standard
.
Yeast is expanded and cultivated through artificial strains of purchased yeast, not natural yeast
.
Because the above-mentioned raw materials have undergone manual intervention or processing, it is inconsistent with the statement on Budweiser’s website that “Budweiser always selects the highest quality all-natural raw materials regardless of cost”
.
The above-mentioned propaganda language is suspected of violating Article 28(2) of the Advertising Law of the People’s Republic of China.
Therefore, the Shanghai Huangpu District Market Supervision Administration made a penalty decision and required Budweiser Shanghai to stop publishing illegal advertisements; Eliminate the impact within the corresponding scope; fine RMB 200,000 yuan
.
Soliciting opinions on 4 alcoholic national standards
On September 15, the Standards and Technology Management Department of the State Administration for Market Regulation publicly solicited opinions on 8 recommended national standards (drafts for approval) in accordance with the national standard formulation and revision plan.
Among them, 4 involved alcoholic beverages, namely: liquor analysis Methods (Draft for Approval), Quality Requirements for Fruit Wine Part 1: Wolfberry Wine (Draft for Approval), General Technical Conditions of Beer Machinery (Draft for Approval), Beer Quality Requirements (Draft for Approval)
.
All relevant units or individuals are required to send back the "Opinion Feedback Form" to the unit by mail, fax or e-mail before October 21, and they shall be deemed to have no comments after the deadline
.
This article is edited by Foodmate.
com Food Information Center.
Unauthorized reprinting is prohibited.
If you need to reprint, please contact and get authorization to reprint, please contact news@foodmate.
net
.
Among them, 4 involved alcoholic beverages, namely: liquor analysis Methods (Draft for Approval), Quality Requirements for Fruit Wine Part 1: Wolfberry Wine (Draft for Approval), General Technical Conditions of Beer Machinery (Draft for Approval), Beer Quality Requirements (Draft for Approval)
.
All relevant units or individuals are required to send back the "Opinion Feedback Form" to the unit by mail, fax or e-mail before October 21, and they shall be deemed to have no comments after the deadline
.
This article is edited by Foodmate.
com Food Information Center.
Unauthorized reprinting is prohibited.
If you need to reprint, please contact and get authorization to reprint, please contact news@foodmate.
net
.
