Self-media may bring a new line of machines to paint companies

China Coatings Network
: In 2014, the end
of
coatings industry was depressed. Some small and medium-sized enterprises in such market competition pressure, but also "physically and mentally exhausted." Self-media has become the most active subject of network communication. In today's self-media era,
coatings enterprises
the most important concern is how to launch products, brands in the coming year.
2014, only a few home building materials companies, stable performance, to maintain growth, but the growth rate will also be reduced. Most brands and companies experienced varying degrees of decline in performance over the same period last year. Some of the equipment is old, the brand is not strong, sales outlets are not many paint enterprises, and even difficult to life.
in the low performance situation, how to promote their own products and brands, so that products more attention by consumers, then become the paint enterprises urgent attention and focus on overcoming the difficult problem! In the mobile Internet rapid spread of the environment, in the future development, self-media may be able to paint enterprises to bring a new line of machine!
it is understood that the paint company WeChat public number, this year began to blowout, and one did better than the other. Paint companies have finally realized that in addition to relying on traditional media, communication can also be self-reliance, relying on their own. The popularity of mobile phones has led to a change in the mode of information dissemination.
In addition, paint enterprises this year in the traditional paper media advertising significantly reduced, increased campaign marketing investment, enterprises from the media regularly updated, in addition to products, activities, but also popularize some paint maintenance, matching knowledge. How to improve their influence through self-media, coating enterprises are practicing. While there is no evidence that companies have directly increased sales from the media, in the long run, it will have a lasting and long-lasting effect on promoting brand communication.
, in the era of self-media, enterprises in the past propaganda and marketing channels can still play a considerable role. Therefore, paint enterprises can not blindly follow the trend, need to find out the characteristics of the media.