Seize the opportunity to create a new situation for feed enterprises

Introduction: seize the opportunity to create a new situation for feed enterprises "Debao Cup" 2003 feed market large award collection activity third prize works CHB score: 6.5 CHB China's feed industry after decades of development, technology has become increasingly mature and perfect, the whole industry has entered the era of low profit, in fact, this is the inevitable result of market development As a traditional feed enterprise, if it wants to be bigger and stronger, it should develop in depth and breadth, introduce the new concept of service marketing and network marketing, change the traditional feed enterprise's practice of emphasizing production, research and development, marketing and service, establish a set of distribution network throughout the city and countryside through the sale of feed, firmly grasp the terminal customers through the perfect service system, and strive to make itself Our technology has become the standard of the market, and we will occupy the commanding height of the market Become a super first-class enterprise CHB in the past year, we have experienced the ups and downs of feed industry together, which can be described as several joys and sorrows The so-called "pain is through, but failure is not People of insight take this opportunity to complete the strategic transformation from a production-oriented enterprise to a service-oriented enterprise So how to accomplish this transformation? CHB first, we need to create our own corporate culture in terms of management For an enterprise, it should have a simple, unified and clear goal, which should be grand and clear enough to provide a vision for its members, and it should repeatedly emphasize the decomposition at all levels to form a team effort The so-called corporate culture is employees' recognition of the common goals and values of the enterprise We should fully respect each employee's personal will, help them design their own career plans, improve their loyalty and sense of belonging to the enterprise, guide them to integrate into our corporate culture, give full play to their subjective initiative, so as to achieve twice the result with half the effort CHB secondly, in terms of marketing, we should focus on one point of market development, establish a complete distribution network, and promote the sales of other related products At present, the feed industry has two major development trends: first, premixed feed will ban concentrated feed just as concentrated feed will ban full price feed in that year; second, biological feed as a new thing will rise to occupy a market place Considering from all aspects, premixed feed can undertake this task The reasons are as follows: 1 For feed enterprises, premixed feed has mature technology and is easy to be recognized and accepted by consumers Enterprises do not need to make too much improvement to produce In addition, they do not use corn, soybean meal and other bulk raw materials in production, so as to avoid large-scale capital outflow and large-scale inflow, and reduce feed costs The impact of the price fluctuation of raw materials on the enterprise has improved the profit margin of funds At the same time, due to the large amount of processing fee and freight saved, it can make a large profit to the farmers It can also meet the needs of different customers and different feeding stages by changing the recommended formula, and catch up the high, medium and low-end markets, so as to improve the competitiveness of products 2 For dealers, by joining our distribution system, they can obtain a complete set of business philosophy and full support from marketing, publicity and policy-making, technical services, centralized training and other aspects, improve their market share, manage other raw materials and obtain greater economic benefits 3 For the farmers, because there are a large number of cheap labor in the countryside, they buy back the premixed feed under the guidance of the factory's technical personnel, in line with the principle of making full use of local resources and purchasing other auxiliary raw materials nearby Self processing can greatly reduce the cost of processing and logistics; at the same time, according to the guidance of the factory's technical personnel, the feed formula can be adjusted for different varieties, seasons, feeding stages and market conditions, so as to obtain the best economic benefits CHB finally, in terms of technical services, we need to be people-oriented and raise it to a strategic level Compared with the stage of market development, it is a long-term, consistent and sustainable development Only through regular and irregular service (not only the after-sales service as it is now called) can we continuously push new ideas, new technologies, new products and new breeding models to users, so as to improve the scientific and technological content of the breeding industry, complete the market transformation of new technologies and new achievements, firmly grasp the end-user, that is, the farmer, so as to be able to stably fish Taiwan, with constant response to all changes Finally, we can get good economic and social benefits and realize our common goals and values CHB Author: Wang Hui / Liaoning CHB copyright notice: This is the original manuscript of the "Debao Cup" 2003 large award-winning essay collection activity in feed market " The copyright belongs to China feed industry information network and the author of this article It can not be reproduced without the permission of China feed industry information network.