See 2021｜By-Health CEO Lin Zhicheng: The dietary supplement industry may usher in new growth opportunities

2020 is an extraordinary year for the health food industry

The column "Seeing 2021" specially interviewed Lin Zhicheng, CEO of By-Health Co.

In 2020, how is the sales volume of your company's health food? Are you affected by the epidemic? How did you overcome the difficulties?

Lin Zhicheng: The 2020 annual performance forecast shows that the net profit attributable to shareholders of listed companies in 2020 is expected to be 1.

During the reporting period, especially in the first quarter, due to the outbreak of the new crown pneumonia, the company's production, marketing and other activities were not carried out as scheduled, which had a certain impact on the company's operations

Since the second quarter, as the epidemic has been effectively controlled, the company has gradually and steadily carried out various tasks in accordance with the business plan to ensure that the company's revenue in 2020 will achieve a certain growth

The health food industry is an industry that is obviously subject to policy supervision.

Lin Zhicheng: With the gradual introduction and implementation of relevant national policies, industry regulations, and standard construction, the supervision of the dietary supplement industry has become increasingly strict, and the degree of industry standardization and access thresholds have been further improved

With the improvement of laws and regulations, the supervision of the entire industry is becoming more and more standardized, which will help solve the chaotic situation of industry supervision, accelerate industry concentration and escort the long-term healthy development of the industry

At the same time, we hope to further enhance the confidence and recognition of consumers in the industry and enterprises from the long-term strategies of global raw materials and transparent factories, in raw material selection, quality control, honest communication, consumer education and other aspects

What are your predictions for the health food market in 2021? What are your expectations for policy regulation?

Lin Zhicheng: In the post-epidemic era, people's basic health awareness will be improved, and the dietary supplement industry may usher in new growth opportunities

On the other hand, with the gradual introduction and implementation of relevant national policies, industry regulations, and standard construction, the supervision of the dietary supplement industry has become increasingly strict, and the degree of industry standardization and access thresholds have been further improved, which will have a negative impact on the long-term development and competition pattern of the industry.

　　What kind of differentiation will the health food market see in 2021? Which products will sell better?

　　Lin Zhicheng: On the one hand, from the perspective of population structure, our society has entered an aging process

　　On the other hand, with the upgrading of consumption structure, health, nutrition, individuality, convenience, etc.

　　In addition, the dosage forms of dietary supplements are more diversified and developed towards food, which promotes the rapid growth of dietary supplements segment and creates a broad space for the development of the industry