"Salmon Industry and Market Insights Report" Released

Many Chinese people's initial perception of salmon comes from Japanese cuisine.

Strong growth in salmon demand

According to the data, all countries that breed salmon have adopted a license-based supervision model, that is, the competent government departments issue licenses to companies that have passed the examination and approval

The industry predicts that the 10-year rapid growth period of global salmon production has ended.

The upstream supply has tightened, but the downstream demand has grown strongly, and the supply is in short supply

In recent decades, the share of salmon in world aquatic product trade has grown strongly: since 2013, salmon has accounted for nearly 20% of the world's fish trade value, making it the single commodity with the highest trade value in the global aquatic product trade chain

Farmed salmon "swim" to the table of Chinese people

With the increasing share of imports, salmon frequently appears on the table of Chinese people

From imported products to middle-class favorites, the popularity of salmon in China is inseparable from two countries: Norway, the originator of the mountain, and Chile, which came later

In Europe and the United States and other markets, more than 70% of products are sold to retail channels, and about 30% are sold to catering.

From the first half of 2021, as the impact of the epidemic gradually weakens, the Chinese salmon market rebounds rapidly, and the development will further enter the high-speed channel

The "Report" shows that 85% of the imported salmon in the Chinese market is mainly chilled, and more than 90% of the imported products are mainly whole fish.

For consumers, a more intuitive feeling is that in the past, salmon had to go to high-end buffets, five-star hotels, and boutique Japanese food stores, but now salmon can be bought home at any time for you to play

So who is buying salmon in the domestic market? The "Report" collected more than 1,000 questionnaires from nearly 50 first-tier, new first-tier, and second-tier cities.

　　For this group of consumers, the requirements for ingredients are self-evident

　　Among the driving factors of salmon consumption, deliciousness is the first priority, and nutrition and health are also important considerations

　　More importantly, for this group of consumers, salmon is not only a combination of some fat, protein and mineral elements, but also an ingredient that "brings happiness", and is the source of consumers seeking a high-nutrition, healthy lifestyle and high-end quality.

　　(One Fishery)

　　"China Food News" (06 edition on August 16, 2022)

　　(Editor-in-charge: Wang Jiayi)