Sales plummeted, and some fertilizers were forced to be transferred out of the three eastern provinces

In the "spring plowing and selling fertilizer" tug-of-war just in the past, many provincial channel merchants and agricultural production enterprises "lost"
.
Among them, the markets of the three provinces in the Northeast, which have always been favored by agricultural workers, have even encountered "Waterloo".
Sales of some dealers have decreased by almost 30% or more
.
In addition, according to industry sources, due to the downturn in the market, some companies have no choice but to transfer fertilizers out of the three provinces
.
What's strange is that during the reporter's interviews with many growers and distributors in the three northeastern provinces, they reported that the total amount of fertilizer used by local farmers has not dropped sharply, and the planting structure has not undergone significant adjustments
.
So, why did the sales of enterprises and distributors plummet? This phenomenon, the reporter conducted an in-depth investigation
.
Phenomenon: Sales fell sharply by 20%-50%, and profits fell sharply! Wang Yanmin, general manager of Shenyang Jinqiushi Agricultural Materials Co.
, Ltd.
, described the past spring farming and fertilizer sales war as "unprecedentedly flat"
.
"Although two batches of goods were spread before and after the year, the quantity of one crop is not as good as one crop
.
There was a small upsurge in fertilizer sales before, and this year's extremely flat is over
.
" Wang Yanmin predicted that according to this year's situation , The best annual sales volume is more than 40,000 tons, which will be about 34% less than last year
.
As for this phenomenon, Xu Guilong, general manager of Liaoning Gaizhou Jinjieyuan Agricultural Materials Co.
, Ltd.
, is even more pessimistic
.
"The shipments began before the Spring Festival last year, and the market did not start until March this year
.
In previous years, the sales volume was more than 10,000 tons, but according to this sign, the sales volume this year will probably be discounted
.
" According to Xu Guilong, the local government told him There are many resellers in similar situations
.
The sales of distributors suffered "Waterloo", and agricultural production companies were not spared either
.
Chen Hu, general manager of Jilin Huilong Fertilizer Industry Co.
, Ltd.
lamented that in recent years, especially in the first quarter of this year, the survival conditions of regular compound fertilizer and blended fertilizer manufacturers in the three northeastern provinces have been extremely difficult: "The price of raw materials in the early stage is relatively low, but the price of raw materials in the later stage is relatively low.
It is very powerful, which has created a certain amount of profit for some production enterprises with financial strength
.
But on the whole, most companies have kept their ex-factory prices very low and made meagre profits
.
"According to Chen Hu, although Jilin Huilong Fertilizer Industry in the first quarter relied on mature outlets and grasp of the market, its performance did not decline but increased
.
However, there are indeed some agricultural production companies whose sales volume in the first quarter decreased by more than about 20%.

The reporter preliminarily inferred that the reason for the decline in sales of agricultural material distributors and production enterprises this year may be caused by the adjustment of the planting structure in the three eastern provinces and the sudden drop in the amount of fertilizer applied by farmers
.
However, the interview found that this judgment is not very good.
Well stand up
.
According to
farmers in Liaoning and Heilongjiang, the maize planting area in most of the local counties and cities has not been greatly reduced .
The amount of fertilizer applied by farmers has not dropped sharply, but the reduction is limited
.
This makes people wonder.
Where did the sales of those dealers and manufacturing companies with declining performance go? How did they disappear? Digging deeper: Who is squeezing the channels and the living space of the company? According to the reporter's understanding, new business entities are rising, The large-scale land transfer and trusteeship business, the serious outbreak of flickering groups, the sluggish food prices, and the adjustment of the planting structure are important factors recognized by the agricultural resources people this year to affect the agricultural resources market
.
Among them, the rapidly increasing large growers, cooperatives, and family farms The quantity, and their direct bargaining model to obtain goods from manufacturers, has the most pressure on
distributors.
According to the observation of the Zhongtai Fertilizer Distribution Office in Anshan, Liaoning, although so far, there are not too many new types of business entities in the local area.
But judging from the development trend this year, it is very rapid
.
At the same time, a large area of ​​land trusteeship business is also taking shape
.
Ren Jang said that this year a friend in Tai'an County managed more than 4,000 acres of land in one go
.
The agricultural inputs of these land were invested.
The land custodial company
covers the production and the work from planting to harvesting .
One mu of land is 400 yuan to a friend
.
In addition, a Guangdong company intends to contract 1 million mu of land to grow rice in Fuyuan County, Heilongjiang this year.
The supplies are also directly negotiated with the agricultural production companies
.
Ren will sigh with emotion that the intervention of foreign capital and the rise of big players have made it more and more difficult for channel dealers to do it
.
In addition, due to the serious outbreak of fudge groups this year, regular manufacturers and channel merchants are frequently impacted, which has also become the most complaint of agricultural materials
.
"There were also cheating groups in the past, but this year is particularly serious
.
Moreover, there are also many small manufacturers with irregular markings.
In the first quarter of this year, more than 10 were investigated and dealt with in Gongzhuling alone
.
" According to an industry insider, there is one in the three provinces of Northeast China this year.
The blended fertilizers containing amino acids sell very well.
The packaging bags indicate that they contain 55 nutrients (28-15-12), but after a closer look, they found that 80% of the 50 kg blended fertilizers are amino acid particles, which means , The nutrients such as nitrogen, phosphorus, potassium and sulfur only account for 20%
.
However, the common people did not understand, and were immersed in the joy of buying the same content as the regular blended fertilizer for less than 20 yuan
.
In addition, according to Wang Yanmin, these small manufacturers are distributing goods very quickly: "There are small manufacturers with irregular markings everywhere in the local area.
They are tricking the farmers into using fertilizer
.
This year we only found out when we went to the grassroots to distribute goods.
These fertilizers have long been quietly spread into many villages
.
This really gives us no room for maneuver to impact our regular channels
.
” In addition, the adverse effects of sluggish food prices and planting structure adjustments on the sales of agricultural materials cannot be ignored.

.
"Originally, the price of corn was not high, so the people didn't like farming.
As a result, Liaoning was still arid this year, and farmers were more enthusiastic about this year's harvest
.
In previous years, they usually chase urea, but this year I am afraid it will be suspended
.
" Bakeshu, Kaiyuan, Liaoning Xu Hualong, a grower in Zhenxiajia Village, said that the local sales of cheap fertilizers are okay this year, but the big brands have suffered a lot because of the lack of price advantages
.
In addition, in response to the adjustment of the planting structure, Yang Sihua, the head of the Jixi City Cooperative in Heilongjiang, said that this year, the area of ​​corn reduction in some cold regions in the northeast was relatively large.
Originally, 0.
6-0.
7 tons of chemical fertilizer was used for one acre of land.
Use 0.
2-0.
3 tons of fertilizer, (check whether the delivery is cool) This does have an impact on the sales of dealers in some regions.

.
"The current agricultural supplies business can be said to be tasteless, and it is a pity to abandon it
.
I can't bear to give up for so many years, but I can't make any money
if I don't give up .
This is not how I feel alone.
Many people I feel the same way
.
" Xu Guilong sighed
.
Measures: The market is difficult, how to break through the siege! Ren will speak bluntly, in the near future, agricultural distributors who purely focus on "buy low and sell high" will undoubtedly die
.
What modern agriculture needs is advanced production technology + advanced agricultural products
.
When agricultural technology services become the standard equipment of agricultural channel providers, Xu Guilong believes that the content of the competition will be upgraded to the scope of service and the length of service time
.
In response to the problem of new business entities crossing intermediate channel vendors, Chen Hu said that as a manufacturer, he is unwilling to bypass local distributors for temporary gains.
Unless the dealers have problems with their business capabilities, they will take the initiative to connect with major growers
.
We hope to rely on distributors to connect with the downstream market, plan activities together, and jointly develop the market
.
As for how companies can break through the market, Chen Hu believes that it is necessary to continuously "innovate marketing models, upgrade product categories, enhance process technology, and improve service capabilities
.
" In addition, in response to the impact of huyou groups and small manufacturers with irregular signs, Chen Hu said that with the development of land transfer and custody business, future land farmers will become more and more professional and younger
.
This is absolutely good for the development of formal enterprises and channels
.
Wang Yanmin said that during the off-season, many companies would go to the countryside to teach farmers how to distinguish between genuine and fake fertilizers for free
.
At the same time, it calls on the government to continue to increase its anti-counterfeiting efforts, so that the fraudulent groups and violating companies have nowhere to hide
.
"Although this year is the most difficult year for the market to do in my opinion, I think that iron strikes still need to be hard by oneself! Many aspects have been achieved, and it is not a big problem to get the market
.
" Chen Hu told reporters
.