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Sainsbury's said that less than 5% of salmon farms have obtained ASC certification
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To achieve ASC certification, farms must undergo an independent audit and be assessed against a series of rigorous, science-based certification requirements
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Today, 100% of the fresh salmon sold at Sainsbury's is ASC certified, and in the future, more ASC certified products will be introduced, including sea bass, sea bream, tilapia, pangasius, as well as chilled and frozen prawn products
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Sainsbury's points to UK government research showing that nearly three-quarters of consumers believe it is important to buy food that has a low environmental impact
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