Rural e-commerce allows small farmers to connect to large markets

According to data from the Ministry of Commerce, from 2013 to 2021, China's rural online retail sales increased from 0.

Help agricultural products go up

With the normalization of epidemic prevention and control, e-commerce has released greater consumption potential for agricultural products to the upstream, and has become an important engine
for accelerating the growth of new users.

Taking Liuzhou snail powder as an example, in 2021, the annual delivery volume of Liuzhou snail powder exceeded 100 million pieces for the first time, becoming the first single-category product in Guangxi with an annual delivery volume of more than 100 million, and one of
the only two single products in the country to exceed 100 million.

"Eighty percent of our bagged products are sold online, and e-commerce has allowed the Liuzhou snail powder industry to enter the fast lane
.

With the efforts of leading e-commerce platforms such as Pinduoduo, JD.

Accelerate the branding of agricultural products

In recent years, the new formats and models represented by live e-commerce and interest e-commerce have not only met the needs of urban and rural users for a better life, but also become an important means
to promote the diversified value display of rural products and accelerate the formation of characteristic agricultural product brands.

The new rural e-commerce model has intensified the trend of "branding + platformization" of agricultural products, such as Dandong strawberries, Sichuan ugly oranges, Tianshui apples, etc.

Nowadays, more and more characteristic agricultural products have stepped out of the mountains and stepped onto the table
of consumers across the country by strengthening brands, standardizing production and processing, relying on e-commerce channels and other means.

Under the general trend of consumption upgrading, consumers have a higher pursuit
of green planting, quality, freshness, traceability, branding and other aspects of agricultural products.

Forcing the logistics distribution system to speed up

Online sales products are directly facing mass consumers, and word of mouth is particularly important
.

At 1:00 a.

Prawns and beer are the best partners
at the Qingdao Night Market and on the table.

"The prawns I ordered are 14 or 15 centimeters large, the price is not expensive, after the platform subsidies more than 20 yuan a pound, the next day cold chain express delivery will arrive home
.

Over the years, with the increase of seedling scientific research, the maturity of greenhouse factory breeding, coupled with the continuous improvement of the cold chain logistics system, and the smooth access of Internet e-commerce channels, Qingdao prawn really has the confidence to "sell the whole country"
.

Logistics cost and efficiency grasp the "life and death line" of fresh agricultural products, and consumers' requirements for taste and quality are forcing the completion of logistics shortcomings
.

(Gao Na comprehensive finishing)

China Food News (2022-09-23 07 edition)

(Editor-in-charge: Gao Na)