Ruchi soybean industry successfully intervenes in European soybean lecithin Market

In the non GMO lecithin market, 2010 is a very challenging year Due to the decrease of non transgenic soybean lecithin supply in Brazil, the supply of soybean lecithin is in short supply Short supply not only attracts more enterprises from emerging markets such as India to enter this field, but also opens the door for new opportunistic producers India's new suppliers have brought challenges to existing suppliers and buyers, such as traceability, GM cotton contamination, overall food safety and supply chain management Fully aware of these risks and uncertainties, Ruchi decided to use its marketing experience and RF solutions' expertise to enhance its international image The successful cooperation with RF solutions has tripled the market share of Ruchi soybean industry in Europe in one year A large number of small soybean crushing plants scattered in India quickly realized that the export of soybean lecithin was higher than the domestic sales Therefore, a disordered business model will soon be formed, just to meet the growing demand of the international market, not focusing on the traceability of raw material origin and the consistency of product quality In order to open up the international market and attract more customers, many small producers and traders have greatly reduced their prices Although genetically modified soybeans are prohibited by Indian law, Indian sources cannot ensure that buyers are not at any risk, or that products are not contaminated by genetically modified cotton The content of lecithin in soybeans is less than 1%, and a large number of small factories in India now squeeze both non transgenic soybeans and transgenic cotton, which may pollute the products In fact, without a certain scale economy, it is impossible to find and record the source of different products This increases the risk to end users, and at the same time, these decentralized production cannot ensure that they meet international structural food standards Ruchi soybean industry is the main agricultural group in India It has 12 special crushing plants in India to prevent cross contamination At the same time, RF solutions' quality assurance team in Europe and the company's quality assurance personnel in the factory closely cooperate and supervise to ensure that adequate and appropriate processes are adopted to enhance operational efficiency and establish a long-term and reliable supply chain RF solutions also has its own process development team to actively enhance its processes in the factory and supply chain In terms of lecithin sales, Indian traders and crushers expect further production, so they often make full use of working capital This may delay or even disrupt supply, especially when the soybean oil market is in a slump and they have little profit to make But European customers need a stable and sustainable supply within one year, and need to ensure the consistency of product quality RF solutions not only controls the risk of food ingredients from emerging countries at the source, but also provides a strategic platform for companies such as Ruchi soybean industry to successfully enter the European food ingredients industry market.