Rohan Fruit Extract: Bringing Fresh Vitality to the High-Strength Sweetener Market

Jorgensen
, director of the Global Center for Strategic Research in Consumer Health at Daymon
, said recently that the entry of Rohan fruit extract into the high-strength sweetener market could have some impact on stevia. However, he also said, "Stevia will always run ahead." "-strength sweeteners are still popular with consumers who are keen to pursue low or even zero calories, and manufacturers are happy to respond to consumer demand." Between
2014 and
2019
, high
-strength sweeteners are expected to continue to grow at a compound annual growth rate of
2%
, while natural sweetener stevia is expected to grow at a compound annual rate of
3%
, according to the European Business Market Research Corporation. These data strongly demonstrate the huge potential of natural sweeteners, including the market application of Rohan extracts.a study by
George
, a raw materials analyst at The European Business Market Research Firm, shows that Rohango is emerging from the shadow of stevia. for example,
Monk Fruit
, a global industry leader that accounts for
70 percent of
international markets, says its supply doubled in

to keep up with market demand. The company also stressed the potential for Rohango to grab a larger share of the market for high-strength sweeteners.
'
company,
Tate and Lyle
, is
distribution of Rohango products
the
Purefruit brand.,
Daniels Midland
announced a partnership with
GLG Life Tech
to bring stevia and Rohan fruit sweeteners to consumers.about Rohanis a kind of melon, growing in southern China and northern Thailand. The most important sweet ingredient in Rohan fruit is Rohan gglucoside
V
, which is 350 times sweeter
sugar
sugar.China is the largest producer and exporter of Rohan gglucoside
V
, and
exported
260
tons in
, of which
90%
was exported to the United States and Japan.Jorgensen
that
demand for Rohan fruit extracts in the
Canadean
project will continue to grow at an annual rate of
5% until
2017


Ann Williams
, marketing director at in
nova, said the combined effects of reduced sugar use and trends in cleaning labels are advancing the use of natural sweeteners in more complex blends. Although the market activity of Rohango-related products is lower than that of stevia leaves, public interest in these products is growing.
64
of rohango soft
drinks
the world are available in the U.S., according to Innova.addition, the European Business Market Research Corporation estimates that the production of Rohan fruit extract will exceed
450
tons this year, which may replace the
1%
high-strength sweetener market.successful positioningThese extracts are
FDA GARS
certified, from table sweeteners to beverages, baked goods, yogurt, sauces, desserts and sweets.
George
, the use of Rohan fruit extract has expanded into mainstream markets, such as as ingredients for Starbucks

and
and yogurt.if the supplier buys high-quality Rohan fruit raw materials and develops the corresponding market appropriately, the scope of application of Rohan fruit in the sweetener market will gradually expand. But the problem now is that the development of Rohango's mainstream applications is still too expensive.
Jorgense
that today's Rohan fruit extracts come from fruit;is difficult to grow, and its seeds can take months to germinate.
Jorgensen
that there are relatively few fruits that can be used to purification sweet Rohan fruit extracts. This means that most of the bitter fruit has to be discarded. This also limits the supply of Rohan fruit extracts over time, and requires industry research on how to grow Rohan fruit faster and more, and how to extract sweet ingredients more effectively from the fruit. "Rohan
different flavor ingredients, which makes it more suitable for adding to different products than stevia," says Jorgensen. "Of course, as with stevia, as the extraction process and refining process mature, you will find that some of these bad tastes will improve. source of this
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