Rising prices of raw materials affect neurofood manufacturers to seek new ways to break through

Introduction: since October last year, the price of food raw materials has been rising all the way According to the statistics released by the National Bureau of statistics on March 12, in February this year, food prices rose 5.6% over the same month last year Among them, the price of grain increased by 17.5%, the price of meat and poultry products increased by 10.9%, the price of oil increased by 23.9%, the price of fresh eggs increased by 15.1%, and the price of aquatic products increased by 4.3% The rising price of raw materials has affected the nerves of all downstream food producers Food manufacturers who used to rely on prices to beat the world began to seek new competitiveness The price of wheat flour, palm oil, additives and packaging containers is rising, which is a very serious problem for our food manufacturers Yan Boming, deputy general manager of uni president (China) investment company, said P26 it is reported that due to the rise of raw materials alone, the production cost of uni president enterprises increases by 8-10 million yuan per month Ding Xin group, the instant noodle maker of Master Kong, also told the media that the company's flour import price has been 20% higher than before, and that those who used to pay by check must pay by cash now P26 "in the face of the price pressure from upstream raw materials, everyone was hard to bear at the beginning, and no one dared to raise the price easily." A senior executive of a well-known food manufacturer told reporters P26 in the food market, which used to take price as the main competitive means, the price increase means the loss of market share At first, many food manufacturers were quite cautious about the price increase From the price hike of raw materials in October last year to the end of last year, most food companies did not take any price hike measures At most, they cancelled the special price products and other promotional products on the premise of maintaining the original price P26 at present, however, the situation is quite different "With regard to the issue of price increase, food producers have gradually reached a consensus since the Spring Festival." A staff member of a Shanghai supermarket told reporters P26 according to its introduction, the prices of pasta products and semi-finished products in supermarkets have been raised by different ranges The price of instant noodles increased by 10% to 25%, the price of candy increased by 5% to 10%, the price of biscuits increased by nearly 10%, the price of ham sausage per box in meat products increased by about 3 yuan, and the price of melon seeds increased by nearly 20% What's more, small brands that used to dominate the market at low prices are now rising more than big companies P26 looking for new competitiveness P26 "after we can't use low price for promotion, our focus will gradually turn to high-end products with competitive profit space, and the entry threshold of this product is relatively high, and the competition will be less." Mr Li, who is engaged in food production, told reporters, but he would not disclose how much profit margin of high-end products is higher than that of low-end products P26 in Riqing Food Co., Ltd., the reporter learned that the company still focused on high-end products; while uni president said that in the future, more efforts will be put into developing medium and high-end products with slightly larger profits, and the cost will be reduced through unified purchase P26 insiders told reporters that the development of high-end products alone will certainly not solve the fundamental problem Before that, many manufacturers began to transfer to regions with full development space and accelerate the pace of integration P26 take uni president as an example At present, the company has invested in more than 50 enterprises in the mainland, expanding from coastal cities such as Shanghai and Shenzhen to tier two and tier three cities, dabbling in food, food, commercial retail and packaging, forming a complete industrial chain covering the upper, middle and lower reaches Master Kang has also set up more than ten branches across the country Another food manufacturer, hualongmian, opened three branches last year P26 in terms of industry integration, first, in May last year, Nikkei invested 2 billion yen in Kunshan unified enterprise Food Co., Ltd under the unified enterprise; in December 2003, Master Kang invested 300 million yuan to establish Hebei Santaizi Industrial Co., Ltd jointly with Zhongwang group; and there were media reports that the cooperation and negotiation between Hualong and Nikkei were close to the end According to P26 analysts, through integration, enterprises can make use of each other's advantageous resources, and finally develop in a positive direction through self-regulation At present, the cessation of price war is providing an opportunity for such development P26