Revise the report of drug industry's alleged illegal promotion of anticancer drugs

Recently, the reporter learned that in the major cancer hospitals in Beijing, a group of people are distributing various small advertisements of anti-tumor drugs that claim to have magical effects In the waiting area of the Cancer Hospital of the Chinese Academy of Medical Sciences, family members of patients told reporters that the small advertisements they received included the revised pharmaceutical industry anti cancer news (hereinafter referred to as the "anti cancer news") sponsored by the revised Pharmaceutical Group Co., Ltd (hereinafter referred to as the "revised pharmaceutical"), and the content of the news was all the publicity of a prescription drug named compound evergreen capsule Advertisement, this medicine is the product that revises pharmaceutical industry A family member of the patient provided the reporter with the anti-cancer news This newspaper is rough in texture The information in the obvious position below the head of the newspaper shows that it is a continuous internal information publication sponsored by revisionpharma group, with the quasi confirmation of jn05-06 "Revisionpharma is also a famous big enterprise, which we often see in advertisements." Mr Wang, the family member of the patient, told reporters that he did not understand why the revised pharmaceutical industry would adopt the mode of distributing small advertisements for publicity "However, the medicine produced by such a famous enterprise should have curative effect." The attitude of other patients' families is not the same: "I heard before that there was a problem in the pharmaceutical industry People's lives are very important, so I dare not use it indiscriminately Consult a doctor If the medicine is effective as advertised, it should be publicized through regular channels Why is the drug industry secretly modified? " How did the "small advertisement" for the correction of the pharmaceutical industry slip into the cancer hospital? A security guard of the hospital told reporters that the hospital has regulations and does not allow the personnel who distribute the advertisement to enter the hospital, but the disseminators often carry the small advertisement in their clothes or body bags, which is hard for the doormen to find He said the mobility of these people is very large, and they are often mixed with patients and their families after entering the hospital The hospital is also worried about the patients' credulity in the publicity of small advertisements and being cheated, so it is always strengthening the prevention work But more importantly, patients themselves should be vigilant And in order to completely eliminate small advertisements, it needs the law enforcement of industry and Commerce and other departments to cut off the spread of small advertisements from the source According to the information inquired by the reporter, the continuous internal information publications must apply for the "permit" in accordance with the relevant provisions of the state, and strictly limit the internal communication in the industry, the system and the unit No fees shall be charged, no advertisements shall be published, no public subscription and distribution shall be carried out, and no other business activities shall be carried out Without approval, no unit or individual is allowed to publish internal distribution newspapers and continuous internal information publications Such problems are not uncommon Before that, the relevant person in charge of the General Administration of press and publication had said that some internal publications, such as internal reference and information reference journals, broke through the limit of distribution within the designated scope, and some continuous internal information publications violated the management regulations only used in the industry, the system, the guidance work of the unit, and information exchange, and were publicly distributed in the society in various forms The reporter contacted the pharmaceutical industry to inquire about this matter A staff member surnamed Zhang asked for instructions from the leaders and replied However, as of the time of publication, the revised pharmaceutical industry did not give any explanation A person close to revisionpharma said that revisionpharma had received relevant questions before, but the person in charge of several departments asked said "I don't know", so according to his analysis, this matter should "not have much impact, or not much impact" So it seems that it can be understood that up to now, the revised pharmaceutical industry has not attached great importance to this matter The content of the advertisement was said to be illegal The front page of the anti-cancer news published the photos and brief introduction of seven experts, as well as the projects they were mainly responsible for in the development of osw-1, the main ingredient of compound evergreen, including academicians, doctoral supervisors, presidents and professors However, Lawyer Wang Lianggang, senior partner of Beijing Yingke Law Firm, told the reporters at the rule of law weekend that China has implemented a strict administrative review system for drug advertisements The main norms for the management and review of drug advertisements include the advertising law, the measures for the review of drug advertisements, the standards for the review and release of drug advertisements, etc the contents of the review include the main body of the advertisement, the legality of drugs and The content and form of the advertisement This year, the notice of eight departments including the State Administration of industry and Commerce on carrying out the special action of rectifying false and illegal pharmaceutical advertisements is one of the bases for the recent rectification of pharmaceutical advertisements "Forget the authenticity of these advertisements for the time being According to the standards for the examination and release of drug advertisements, drug advertisements shall not contain the contents that can be proved by using the names and images of medical research institutions, academic institutions, medical institutions or experts, doctors and patients; and drug advertisements shall not use the names of state organs and staff members of state organs So these contents of anti-cancer news are illegal " Wang Lianggang said At the same time, the reporter learned that the "standards for the examination and release of drug advertisements" also stipulated that drug advertisements should publicize and guide rational use of drugs, not directly or indirectly encourage the purchase and use of drugs arbitrarily or excessively, and not contain comprehensive evaluation contents such as evaluation, ranking, recommendation, designation, selection and award The standard also requires that the publicity of the functional efficacy of drugs in drug advertisements should be scientific and accurate, and the following situations should not occur: those with unscientific assertions or guarantees of efficacy; those that state the cure rate or efficiency; those that violate the scientific laws and explicitly or implicitly cure all diseases The headline of the second edition of the anti cancer news is "the clinical effective rate of compound evergreen is 93.5%", which belongs to the direct publicity of its effective rate; the headline of the third edition is "patient feedback: the miraculous effect of compound evergreen", the whole article is the so-called anti-cancer example, using the name of "ancient Xianglin, Ding Huaguo, Xu Xiao, Zhou Mingming, Wang Xiaojin" and other patients to show their experience The title of "patient feedback: Miraculous efficacy of compound evergreen" contains the assertion or guarantee of efficacy In an article written by a patient named Gu Xianglin published in the third edition of anti cancer news, the patient praised the efficacy of compound evergreen The article also said that some experts said that the effect of compound evergreen combined with chemotherapy was obvious, which could make it easy to do chemotherapy Moreover, after taking compound evergreen, the patient had normal appetite and positive leukocyte in the process of chemotherapy Chang But the patient Wang Xiaojin even mentioned in the article that he took the compound evergreen capsule for 4 months without any other treatment During the reexamination, he found that the tumor body was reduced by 90% and all kinds of clinical symptoms disappeared The front page of the anti-cancer News quoted by Xinhua news agency said that in the top ten scientific and technological progress selection activities, "osw-1, a highly active anti-cancer substance synthesized by Shanghai Institute of organic chemistry, Chinese Academy of Sciences, has attracted the attention of the global tumor community." However, the reporter inquired relevant information and found that the original news about the top ten scientific and technological progress of Xinhua news agency in 2000 was: "Shanghai Institute of organic chemistry took the lead in the synthesis of high active anti-cancer substance saponins, which has strong anti-cancer effect, but the synthetic synthesis is more complex China is the first country to complete the whole synthesis of this molecule, with one-time synthesis of more than 20 mg This not only makes it possible to synthesize this kind of anticancer substance in a large amount in the laboratory, but also makes Chinese scientists walk in the forefront of the world in the field of synthetic anticancer substances " It seems that the news content has been changed It changed the original "high active anti-cancer substance saponins" to "high active anti-cancer substance eugenoside (osw-1)" In the same way, the reporter also found the publicity materials of Fufang Wanqing Capsule on some websites, which said that "Fufang Wanqing is the fist anti-cancer product under the revisionpharmaceutical group", and the publicity content is similar to the anti-cancer news According to Guangming Daily, Dr Deng Shaojiang and others from Shanghai Institute of organic chemistry, Chinese Academy of Sciences took the lead in the world to separate and synthesize a highly anticancer molecule (osw-1) from a plant called "evergreen tiger eye", which attracted worldwide attention The news content also changed the original "high active anti-cancer substance saponins" of Guangming Daily into "high active anti-cancer substance tiger eye evergreen saponins" Some people in the industry believe that amending this practice of the pharmaceutical industry is suspected of false publicity.