Reporter Experience Investigation Crab Card Crab Coupon! Pick up the goods is not convenient, the store to buy...

It is also the season of eating crabs in autumn, the National Day holiday, and crab card crab coupons have become a hot spot
for consumption.
China Consumer Daily conducted an experience survey
on this.

On September 23, the Suzhou Yangcheng Lake Hairy Crab Fishing Festival was held, and at the same time, other types of lake and river crabs also "climbed" on the consumer table
.
"China Consumer Daily" reporter saw in Jingdong, Tmall, Pinduoduo and other e-commerce platforms that the gift card gift certificates of crabs with various well-known landmark products such as hairy crabs in Yangcheng Lake and Panjin Paddy Crab were sold hotly, with prices ranging from about 200 yuan to thousands of yuan
.

In addition to the online platform, offline physical stores such as Hema Fresh also have crab card crab coupon sales, online reservations, and express delivery
.

"China Consumer News" investigation found that with the improvement of fresh cold chain logistics, crab card crab coupons are more and more inclined to "online reservation, cold chain express", and most of them promise "dead crab compensation", if the crab is delivered, consumers need to take pictures of dead crabs and courier bills, send them to customer service within a certain period of time, and settle claims
through review.
However, "China Consumer Daily" also saw in the comment area of the e-commerce platform that some consumers complained that they could not contact customer service and that customer service responded slowly, resulting in failure to make a smooth claim
.

Is the price of crab card crab coupons really affordable, is it convenient to pick up the goods, and how is the after-sales service? China Consumer Daily selected three brands and conducted an experience test
.

Brand 1: Crab Element

Test Results:

Official website no preferential offer high

E-commerce platforms are cheaper

Digital models mislead consumers

Yangcheng Lake hairy crab brand "Crab Zhuangyuan" claims to have more than 110 directly operated stores, covering 30 provinces, municipalities and autonomous regions
across the country.
According to the investigation of "China Consumer Daily", the sales of hairy crabs by "crab yuan" mainly have three ways
: "online purchase of crab card crab coupons, offline store pick-up", "online purchase of crab card crab coupons, online pick-up express mail" and "online direct purchase of spot, express mail".
Offline physical stores currently only provide pick-up services, and cannot buy crabs
on the spot.

The official website of "Crab Shaped Yuan" on October 3 shows that the hairy crab products it sells have 7 types and a total of 20 models:

The lowest price is the 388 type of "boutique three pairs (6 packs)" of male crabs 3 and female crabs 2 two, and the official website shows that the price is 388 yuan;

The highest price is the 4698 type of "Supreme Five Pairs (10 Packs)" of male crabs 6 two and female crabs 4.
5 two, and the official website is priced at 4968 yuan
.

At the bottom of the model introduction area, there is a line of small text that reads "Digital model does not represent price"
.
However, China Consumer Daily found that in addition to the preferential treatment of the 1888 and 3188 models, the prices of the other 18 models of products are the same as the
models.

On the official flagship store of the "crab yuan" of the e-commerce platform, the price of hairy crab products with the same model as the official website is mostly lower
.

Take the Type 998 as an example:

The official website shows that the price is 998 yuan;

The "crab yuan food flagship store" on the Tmall platform indicates that the price is 559 yuan;

The "Crab Fresh Official Flagship Store" of the Jingdong platform indicates a price of 598 yuan
.

What exactly is the relationship between model and price? On October 2, China Consumer Daily paid more than 400 yuan to buy the card coupon of 798 hairy crab (the official website shows the price of 798 yuan) through the e-commerce platform "Crab Zhuangyuan Food Flagship Store", and successfully mentioned the crab at the Crab Shaped Yuan Haiyan Crab
Seafood Gift Package Haidian Store.

When picking up the goods, the store staff said that the digital models and prices such as "798" actually do not matter, the model numbers and prices of some hairy crab products on the official website are consistent, because the official website has no preferential activities, it is the original price, and the price of the e-commerce platform is relatively low because there are preferential activities, and the prices of hairy crabs of the same model on different e-commerce platforms are not the same
.

Ms.
Xiao, a consumer who came to the store to pick up the goods, said: "When I chose hairy crabs this year, I saw the 998 type, thinking that the price was 998 yuan, and this price was also acceptable, but then on the e-commerce platform, the price of the same model was less than 600 yuan, cheap for hundreds of yuan, I felt a lot of discounts, and I directly placed an order.
"
”

Brand two: crab full hall

Test Results:

Offline stores can buy crabs directly

The price is more affordable than the crab card

The specified model may not be mentioned without reservation

"Crab Mantang" is also a nationwide Yangcheng Lake hairy crab chain brand, claiming to have more than
150 directly operated stores.
Its sales methods include "purchase physical crab card crab coupons + express delivery", "purchase physical crab card + offline store pickup", "offline store direct purchase" and so on
.

"China Consumer Daily" found on its official website that the official customized crab card has a total of 11 digital models, such as 498 type, 888 type, 3888 type, 5888 type, etc.
, but these digital models do not indicate the price
.

In the short video platform "Crab Mantang Official Flagship Store", the digital model lists the corresponding prices, such as the price of the 498 type is 368 yuan, the 888 type is 666 yuan, and the 5888 type is 4488 yuan
.
Ask customer service "What do you mean by Type 498 or Type 888, and is it the original price?" "Customer service answered
in the affirmative.

On October 2, the reporter of China Consumer Daily placed an order for a 498 type on the short video platform "Crab Mantang Official Flagship Store", which corresponds to 6 hairy crabs (male crabs 3.
2 two, female crabs 2.
2 two, each three), and automatically sent a two-dimensional code
as a voucher after purchase.
According to reports, consumers need to use private messages, and customer service after the verification and cancellation is correct, Crab Mantang will send physical cards according to the address registered by consumers, and consumers can also pick up goods in offline stores or require door-to-door delivery
according to the verification code.
Invoices
can be issued after consumption in offline stores.

On the morning of October 3, a reporter from China Consumer Daily came to the offline store of "Crab Man Tang" located in Liangxiang, Fangshan District, Beijing to pick up the goods
.
Here, the reporter of China Consumer Daily saw that there are various kinds of fresh crabs of different weights in the water tank, and the prices are also different
.
For example, a 110-gram female crab costs 59 yuan for a cow, and a 160-gram male crab costs 79 yuan
.

Store staff told the "China Consumer Daily" reporter that the so-called 498 type, 888 type is only the name of the package corresponding to the number of crabs, weight, male and female, etc.
, does not represent the price, this 498 type corresponds to 6 crabs, but because there is no advance reservation, the number of male crabs in the store on the day is not enough, can not pick up the goods
.
And the two-dimensional code obtained by the reporter after payment needs to be exchanged for a physical crab card, which must be sent from Suzhou to pick up the goods
.
She suggested that it would be better to return the crab card and buy the crab directly in the physical store, the price is more affordable
.
Direct offline purchase of more than 6 can be 20% off, buy 7 get one free, buy 8 get two
free.

"China Consumer Daily" reporter made a simple calculation, 59 yuan a female crab, 20% discount is 47.
2 yuan, 3 only needs 141.
6 yuan; 79 yuan a male crab, 80% discount is 63.
2 yuan, 3 only needs 189.
6 yuan, a total of 331.
2 yuan, and the same weight, quantity, male and female 498 crab card, the price is 368 yuan
.
If you buy more, the price can be cheaper, such as the price of the 688 crab card of 8 crabs is 508 yuan, while the physical store directly buys the same 8 crabs, only 394.
4 yuan
.

The reporter of China Consumer Daily finally purchased 6 female crabs
directly in the physical store.
The purchased crab card was also successfully refunded, and the price paid was refunded in real time to the original path
.
The reporter of China Consumer Daily then checked that 6 crabs could survive and the weight basically met the requirements, but there was no security buckle
.

Brand three: Crab Duhui

Test Results:

Crab cards sold on e-commerce platforms are cheaper

Some models of crab cards are out of stock in physical stores

Returning a card for a refund is a hassle

"Crab Duhui" is also a national chain of Yangcheng Lake hairy crab brand, according to its official website, there are hundreds of stores across the country covering 200 cities, the crab card issued by the national store one-ticket exchange
.

On October 1, China Consumer Daily spent 458 yuan on a "classic 468-type" crab card at the self-operated flagship store of Crab Duhui Jingdong, which can be exchanged for 3 pairs of male crabs and 2.
5 double female crabs for a total of 3 pairs (6), and the pick-up methods include store pickup, WeChat pickup, official website pickup and telephone pickup
.
Customer service staff said that support the national store self-pickup, after receiving the card coupon, go to the official website to inquire about the offline stores in the city, and redeem the card to the store
.

On October 2, China Consumer Daily came to Crab Duhui (Zengguang Road store) to exchange and pick up the goods
.
Store staff told China Consumer Daily that it is now impossible to redeem crabs
in the package.
The price of gift certificates in offline stores is the same as the price of buying gift certificates online, such as 798 type gift certificates, the price is 798 yuan
.
"There are no male crabs in the store now, and the 468 type card coupons are crabs
that are exchanged for 468 yuan according to the standards of the local store.
"

"China Consumer Daily" saw on the counter that there was a "Crab Duhui National Unified Retail Price Table", which marked "150 grams of male crabs: 78 yuan, 125 grams of female crabs: 88 yuan", if you buy 3 each with a price of 507 yuan, online purchase of the same standard package of the card coupon only 458 yuan
.

"China Consumer Daily" asked, when will the corresponding crab in the card coupon package arrive? The store staff said: "I don't know, you bought it on the e-commerce platform, which is different from our offline and does not have such a package offline
.
" ”

The store staff said: "Because the 468 type of package is now no one wants, the general 798 type, 998 type, 1888 type consumers will buy more
.
" ”

"China Consumer Daily" noted that the clerk provided the "2022 Beijing Crab Duhui high-end hairy crab price list" in a total of 12 types of crabs, the cheapest is the 798 type, the card coupon price of 798 yuan, the most expensive is the 3999 type, the card coupon price of 3999 yuan
.
In addition, there are five types
of "national general coupons", including 600 yuan gift certificates, 1,000 yuan gift certificates, 2,000 yuan gift certificates, 3,000 yuan gift certificates and 5,000 yuan gift certificates.

Because the offline store could not redeem the crab in the prescribed package, on October 3, China Consumer Daily contacted the online customer service of the crab Duhui Jingdong self-operated flagship store to request a refund of the card, and the customer service staff replied: "After scratching the password area, it is not supported to return the goods
.
" ”

"China Consumer Daily" told customer service that the password was scratched in order to provide the account number and password of the crab card to the staff to verify the delivery, but the store did not have the package on the crab card, why can't it be refunded? The "Crab Duhui" e-commerce flagship store said in the product introduction page "Four Major Guarantees for Hairy Crab Gift Vouchers": The card coupons cannot be exchanged according to the agreement, and they can enjoy a maximum subsidy of
90 yuan after verification.
In this regard, the customer service staff said: "Support online reservation mail, you can also pick up crabs
in the store in mid-October.
" ”

China Consumer Daily called the customer service hotline of the e-commerce platform to inquire about card return and apply for after-sales
on the order interface.
Subsequently, the customer service staff called and said that they only need to inform the card number and password, and after invalidation, they can be refunded
without mailing.
China Consumer Daily received the refund
on the same day.