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Release of research results on public brand value of China's tea regions

 Last Update: 2022-09-01
 Source: Internet
 Author: User

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On April 12, the 2022 China Tea Conference and the 16th Xinchang Giant Buddha Longjing Tea Culture Festival were held in Xinchang County, Zhejiang Province

At the event site, the China Rural Development Research Institute of Zhejiang University released the "2022 China Tea Regional Public Brand Value Research Results" report

The report shows that the top 10 public brand value lists are: West Lake Longjing brand value of 7.

Among them, the three most powerful brands are Dongting Mountain Biluochun, Zhenjiang Jinshan Cuiya and West Lake Longjing, the three most powerful brands are Fuding White Tea, Qimen Black Tea and Huangshan Maofeng, and the three most powerful brand resources are The big brands are Zhengshan Souchong, Mengdingshan tea and Huoshan Huangya.

According to reports, the evaluation of the report is based on the "China Agricultural Products Regional Public Brand Value Evaluation Model" (CARD model for short), using scientific, systematic and quantitative methods.

(Yuan Guofeng)

"China Food News" (07 edition on April 14, 2022)

(Editor in charge: Yuan Guofeng)

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