Regional analysis of the future market development of small and medium-sized tu enterprises

China Coatings Network
: In the economic development and people's living standards continue to improve the situation, consumers are no longer satisfied with simple and simple style of
coating
products. Consumers of paint products are increasingly demanding, but also like to design paint according to their own wishes. In this regard, coupled with increasingly fierce peer competition,
coatings enterprises
also need to use new marketing means to obtain space for survival.
as industry competition increases, industry concentration is a process from high to low, and then from low to high. And some of these enterprises will win the competition, grow and develop, become the industry leader. Among these winners are those who win by scale, and those who win by speed. Just like animals in nature, animals at the top of the biological chain are not the same, but they all have an advantage. Therefore, small and medium-sized enterprises by virtue of certain advantages, there is a full opportunity to survive in the market.
In the three or four levels of the market camped out
has been, the major mainstream brands will be a secondary market as an arena, many years of fighting, eating away at each other, brand concentration continues to improve, brand awareness has become the preferred factor for consumers to buy paint. At present, the national voice has been concentrated in the hands of a few dozen brands, small and medium-sized brands to compete with them head-on, very difficult. However, in the three or four levels of the market, because the big brands have no time to take into account, has not yet established a complete marketing network and after-sales service system. Therefore, small and medium-sized brands also have the opportunity to interest. Small and medium-sized brands should consider shifting their marketing focus to the third and fourth tiers and rural markets. Small and medium-sized brands can selectively in some of the paint market just started in the third and fourth-tier market or rural market camp, marketing network layout. According to the characteristics of the third and fourth levels of the market, the development of marketable products, the establishment of a good network of after-sales service, take the "rural surrounding the city" road.
small and medium-sized brands in the development of townships and rural markets, we should pay attention to pre-market research to understand the real consumer demand. From the current level of rural consumption, China's farmers per capita income is still low, from the paint popular income line is still a considerable distance. Therefore, there is obviously a huge gap between the purpose of consuming paint in rural market and urban consumption. The purpose of rural consumer coatings is clearly more for production and management than for simple enjoyment of life. Global
Coatings Network
believes that combined with the environment and characteristics of rural paint use, the development of coatings to meet the special needs of rural areas, but also small and medium-sized enterprises must pay attention to the problem.
third and fourth-tier market and rural market is different from the first and second-tier market the largest place is low living standards, consumers are not concentrated. Therefore, traditional brand stores are still the main sales channels for coatings. Small and medium-sized brands should take advantage of this characteristic of the market, set up a wide range of sales network, the product to thousands of households.
are easy to be accepted in the third- and fourth-tier markets
the third- and fourth-tier markets and rural market consumers do not have high awareness of the brand, small and medium-sized brands exist survival gap. In the first and second tier of the market, the first-line brands will occupy more than 80% of the entire market share, the market has entered the stage of oligopoly competition. And in the third and fourth level of the market and rural market, because the paint has not yet entered the popular stage, consumers have not yet formed the major brands of brand dependence and loyalty. Therefore, small and medium-sized brands are relatively easy for consumers to recognize and accept, without strong psychological resistance from consumers.
, shrink the front line, focus on the advantages, to create a strong regional brand. In a relatively small area to do a good job in the sales channels and after-sales service system. This will not only reduce marketing costs, advertising costs and other expenses for enterprises, but also for local areas to build a competitive advantage over strong brands is possible.
, in today's situation, paint enterprises in order to make a big show in the three or four-line market, but also need to choose suitable for the enterprise's own development model.