Record of development of Wandashan Dairy Industry in Heilongjiang reclamation area

Introduction: Rise on the world's high-quality dairy belt There is a high-quality dairy belt on the north latitude 45 degree line Wandashan is a "Pearl" on this dairy belt In the past 30 years, Wanda mountain has risen in the wasteland and gone through a hundred years of the world In the past six years, Wandashan Dairy has developed a small factory with an annual output of less than 4000 tons into a large dairy group with four holding subsidiaries, one joint-stock company and 34 processing enterprises It has 48 world-class assembly lines, an annual output of 40000 tons of dairy products, 100000 tons of liquid milk and a total asset of 716 million yuan Wandashan Dairy's comprehensive market share has risen to the second among domestic brands In 1999, "Wandashan" trademark was appraised as China's well-known trademark by the State Administration for Industry and commerce In 2002, Wandashan series milk powder was appraised as China famous brand product by AQSIQ The qualified rate of dairy products of this brand has reached 100% in the previous market sampling organized by relevant national departments Not long ago, Wandashan fresh milk won the bid in the bidding for drinking milk in primary and secondary schools in Shanghai According to the evaluation of Beijing famous brand assets evaluation office, Wandashan's brand value is 820 million yuan, which is 21 times of that before the reorganization of the company At the same latitude, on the Wanda Mountain foothills, Sanjiang Plain and Songnen Plain, which stretch for thousands of miles, the reporter witnessed the full swing of Wanda mountain dairy industry Modern dairy processing enterprises, automatic production line day and night Beida wasteland is located between 42 and 47 degrees north latitude Perhaps it's not just a simple coincidence that dairy industry areas in Britain, France, Denmark, the Netherlands, the United States, Canada and Japan are all on the same latitude The climate, soil and vegetation of Beidahuang plain are very important for the growth of dairy cows There are no chemical plants and workshops here The sky is blue and the water is clear The air is fresh Living things are born in nature and grow longer than nature, forming a pure natural green world of living things Here is the good soybean belt and corn belt According to the test data of authoritative environmental protection department, among the 19 ecological indicators stipulated by the state, the standard rate of Wandashan area is 100% In the vast project of building a national green dairy base, Wandashan Dairy regards the dairy industry as the "first workshop" In order to ensure the quality and pollution-free raw milk, the technical regulations for the production of pollution-free milk formulated by the company has connected more than 40000 cattle farmers and set up the first level platform for green ecological dairy products The company has built 210 new mechanical milking stations These new stations introduce world-class storage and milking equipment, and each station can hold 300 cows for milking Each milk station supplies 4 tons of fresh milk per day Three new closed dairy parks developed by Wandashan Dairy industry provide new milk source patterns Here according to the lactation period, weaning period, small breeding period and large breeding period, the cattle are raised in separate rooms and columns At the same time, the outdoor enclosure covered activity field is equipped with ventilation activities, which is specially raised and raised by professional technicians and breeders, respectively, to realize the new mode of industrialized feeding of cows In Wandashan Dairy, the general manager took the lead in person, and 12 experts formed a leading group for the construction of green food base In Wandashan, the technical guidance of green food base, inspection of purchased raw materials, packaging, transportation of green food, and standardization of cow feeding have gradually become rules and regulations According to the production requirements of the state for green food, the company has formulated technical regulations for wheat and soybean planting and technical management regulations for dairy production 120 professionals from the top to the bottom organized relevant personnel to conduct in-depth inspection in the base, in-depth field guidance, regular inspection of the quality of farmland and pasture, establishment of grass and feed base files, so as to ensure that cattle eat green feed and produce fresh milk of green level Not long ago, Wandashan Dairy industry became the first green food base of China's dairy industry after on-site acceptance by the national green food development center In the world's high-quality dairy belt, Wandashan people are always searching for a green path to the world From the point of view of the breeding staff, we will change the scattered feeding and stocking that has been used for thousands of years into the shed feeding; from the point of milking, we will change the self feeding and self squeezing of thousands of households into the standard operation and centralized milking; from the point of storage and transportation, we will change the scattered storage and transportation into the special storage and refrigeration, and close the circulation A modern dairy farm has sprung up everywhere Service Center, milking hall, storehouse, silage cellar, modern closed cowshed and light steel color plate structure are set up in the new type of cow area Cowshed buildings are all hung with Wandashan Dairy's sign and label, which is known as the modern "dairy apartment" by the industry Locate the cattle in the cowshed and hang the number In the dairy management files, the eight characters of each cow's birth, growth process, food quantity and milk production quantity are clearly recorded The conversion coefficient of feed and milk is clear at a glance Wandashan Dairy Industry adheres to the scientific and technological strategy of keeping fresh and green In the whole process of production, transportation and sales of dairy products, it has realized the cold chain logistics, opened the cold chain channel and established a complete cold chain system That is, from the storage and transportation of raw materials to the storage, transportation and sales of products, they are all controlled within the temperature range of 1 ℃ - 6 ℃ Experts evaluated that the cold chain channel constructed by Wandashan people flows the stream of fresh milk in the pollution-free and antibiotic free environment, ensuring the first raw material of fresh, sanitary and safe at the source Concentrated green silicon valley when you enter Wandashan Dairy industry, you will truly feel the invisible hand of modern technology and knowledge economy, refreshing the quality level day by day Wandashan Dairy invested 120 million yuan to introduce the world-class professional liquid milk production lines, such as UHT sterilization system, APV ingredients, measurement standardization system, CTP central cleaning system and so on, which are composed of British APV, and introduce the internationally leading standardization and ultra-high temperature sterilization technology into the production equipment In product quality control, HACCP closed quality management system is implemented to monitor the quality of fresh milk in an all-round way Wandashan Dairy invested 10 million yuan to equip the monitoring device, known as the electronic eye on the assembly line Sitting in the control room can call out the automatic record of the whole production process at any time to ensure the traceability of the whole process Through the whole line of automation and modern equipment, Wandashan Dairy industry has fundamentally completed the transformation from labor-intensive to scientific and technological efficiency Wandashan Dairy industry, based on the characteristics of newborn babies and simulating the nutritional structure of human milk, has successively developed the first and second stage formula The products refer to the international standard formula and add the natural immune active substances, taurine and growth promoting factors extracted from bovine colostrum, so that they are more suitable for the growth needs of infants and become the only green formula with unique formula in China Color food group manufacturer Up to now, the company has 23 kinds of products that have won the national green food mark, and has become one of the top enterprises in the same industry in China with many varieties and high quality of green food Wandashan Dairy has also established cooperative relations with Northeast Agricultural University, Bayi Agricultural Reclamation University, China Academy of food science and technology, Shanghai Institute of physiology of Chinese Academy of Sciences and other scientific research institutions, carried out horizontal joint development, and introduced technical talents in many ways, invited famous professors of colleges and universities and foreign well-known experts to teach for scientific researchers, and improved the ability of new product development 。 Through the introduction of patent technology and the development of green food and high-tech new products, the company has developed a large number of new products with high starting point, high-tech content and high added value, such as primary and secondary school students' milk powder, zinc added milk powder, sterilized milk, milk Zhen, cow placenta powder, etc Now, Wandashan Dairy ensures that more than two new products are available every year The high-level scientific and technological advantages have brought vitality and vitality to strengthen the high-tech content of Wandashan Dairy industry During the Ninth Five Year Plan period, Wandashan Dairy implemented the strategy of science and technology extension, and successively developed 12 high-tech and high value-added products such as "milk treasure" and "cow placenta capsule" "Wandashan" brand "Nuzhen" has been listed as a national key new product project by five ministries and commissions including the Ministry of science and technology of the people's Republic of China The middle-aged and elderly milk powder, Ciwujia oral liquid and other products have filled the gaps in China, and 22 products have won the national and provincial technical achievement awards The company's high-tech products have accounted for more than 89% of the total products After China's accession to the WTO, Wandashan Dairy seized the once-in-a-lifetime historical opportunity to reorganize 28 dairy processing enterprises in Heilongjiang Province through acquisition, holding, leasing and other forms In the process of low-cost expansion, Wandashan Dairy was once again expanded to make Wandashan brand famous At present, Wandashan Dairy industry has developed into 34 production plants (branches), with 48 production lines, more than 70 varieties, and a daily processing capacity of 1000 tons of fresh milk Wandashan Dairy industry, which has grown up, is in a critical situation, and a green creed of "taking quality as the first share capital" has been born in its collective efforts This management concept has been integrated into every assembly line and turned into the action of every employee Driven by the green business philosophy, the company organized experts to formulate 1155 quality standards, with a total number of millions of words, known as Wandashan's "green military regulations" 1155 items reflect strict, detailed, high and full standards, which are set by more than 2000 employees themselves, condensing everyone's will Focusing on key links and key processes, the company's key technology professionals compile key process guidance courses in batching process, sterilization concentration, spray drying and so on, quantify the technical parameters and refine the operation methods Based on the world first-class model, Wandashan Dairy industry has put forward nearly harsh criteria; with quality as the first share capital, Wandashan Dairy industry has suffered tremendous market pressure At the same time, Wandashan Dairy industry has gone through a difficult process, won the market and consumers In the past six years, the sales revenue, profit and output of Wandashan Dairy industry have increased at an average annual rate of more than 35% The number of Wandashan milk source bases has reached 53, forming the industrialization pattern of market leading, leading and base connecting farmers The rapid development of Wandashan Dairy Co., Ltd has driven the development of dairy cows in 22 cities, counties and 53 farms in Heilongjiang Province, and has affected the breeding of 220000 cows, which has played an effective guiding role in the prosperity of regional dairy industry At the same time, Wandashan Dairy's 1.76 million mu of arable land realized an over belly value-added amount of 130 million yuan, driven 400 operating vehicles and an annual output value of more than 60 million yuan According to incomplete statistics, driven by Wandashan Dairy industry, there are 100000 employees in the industry chain of seed, breeding, processing and marketing In the benign and sustainable development, Wandashan Dairy industry has become a symbol enterprise of Beidahuang With the approval of the State Council, Wandashan Dairy has become one of the 151 national key leading enterprises in industrialization Not long ago, the Ministry of agriculture determined Wandashan Dairy Industry as the leader of China's dairy industry revitalization Wandashan Dairy industry will become a banner of national dairy industry to the world's high-quality dairy (author:) share to feed Weibo share to: