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At the end of April, listed liquor companies have released their 2021 annual reports and 2022 first quarter reports.
Past adjustments, ending with price cuts
In 2013, the wine industry began its third industry adjustment, which is not far from the present
In fact, practitioners often overlook the most critical point.
The end of the industry adjustment is at the expense of the top wine companies squeezing the market share of small and medium-sized wine companies, which means that there will be no more "collective prosperity" in the industry
Today's differentiation, thanks to price increases
In 2016, famous wine companies stepped out of the industry adjustment period and ushered in new glory
The data shows that the peak of liquor production occurred in 2016, when the output was 13.
Due to the decline in total production capacity, wine companies have raised prices to boost revenue
Tomorrow's prediction, growth in growth
"Wine is not a necessity of life", this statement is particularly "jarring" in the special context of 2022
How to realize the cycle, stimulate users' desire for consumption, and thus stimulate the channel's motivation to make money, is undoubtedly a new category that needs to be considered, such as the once imported wine and craft beer
Compared with whisky, brandy, etc.
The more anxious you are at the moment, the more you should stop and think about it
(Ouyang Qianli)
"China Food News" (May 16, 2022 Edition 04)
(Editor-in-charge: Gu Yufei)
