Rational action leads the industry forward Libang car paint "ambition" full.

Since entering China in 1992, Libang has grown into a leading brand in the domestic
coatings
industry. From
architectural coatings
to
industrial coatings
, Libang has been refreshing people's inherent impression of Libang with its distinctive style, unique brand tone and innovative creativity. As an important part of Libang's industrial coatings business, Libang
automotive coatings
after many years of development, in the domestic market has achieved great results.
over the past decade, Libang automotive coatings have gone through several important stages, and in which many attempts and adjustments have been made.
2008, Libang and the German
coatings manufacturer
Bollig and Kemper set up a joint venture caper ingils Automotive Coatings (Shanghai) Co., Ltd., officially entering the European main frame business of non-Libang traditional business areas. In 2010, the U.S. Business Project Group was established to launch product recognition and business advancement for U.S. host plants, and in the same year, Libang separated its parts business from the vehicle business to enhance its focus on the parts business. In 2013, Libang also carried out a major adjustment of management mode, breaking the original regional management model, to professionalization, large customer system transformation, to achieve division, sub-industry management model, further close to customers, enhance specialization and focus. In 2017, Libang acquired a 70% stake in Xiamen Xin Outlook to strengthen Libang's position in the passenger car business, and in 2019 launched a joint venture with KNT, hoping to jointly promote the commercial truck business by sharing advantages of resources/capabilities through cooperation between the two sides. Recently, Libang
Automotive Paint
General Manager xu Jie, general manager of the automotive business unit of the company, gave an interview to the media to share Libang's plan and outlook for the automotive paint business.Mr. Xu Jie, General Manager of the Vehicle Division of
Libang Automotive Paint Company
Focus on the three major businesses to recognize the situation and meet customer demand
the automotive industry is a relatively conservative industry, due to the technical and host factory certification barriers, the automotive paint market has been dominated by several largeinternational international brands, including Libang. And from the second half of last year, domestic auto production has shown a clear downward trend. With the increase of competitive pressure, the host plant for the cost control will be more and more stringent, which forces paint manufacturers to reduce costs, to provide more cost-effective products.
at present, Libang automotive coatings business is divided into three blocks:
. OEM supporting business, parts business and after-sales repair paint business. OEM supporting business in Japan and South Korea main frame factory and domestic independent brand neutral state are leading coating suppliers, automotive parts business, Libang basically covers all parts coating applications, and in the main market segments occupy an important position. Facing the obvious decline in domestic automobile production, Libang is soberly aware of the unoptimistic market situation, while providing more cost-effective products to cope with the current fierce market competition.
" Libang automotive coatings are operated by
. B2B's specialty chemicals business requires us to continue to expand our business areas while being closer and more understanding our customers, constantly improving our level of specialization, meeting the changing needs of our customers and creating maximum value for our customers. Xu said.to solve difficulties as an opportunity not to do irrational action
Xu always believes that the future development of the automotive industry can not be separated from four key words: sharing, digitalization, autonomous driving, electrification. If Libang wants to highlight the siege from the fierce market competition, it is necessary to seek a breakthrough from these emerging technologies that are still early, and gain the opportunity for development.
although since the second half of last year, the entire automotive market has been affected by the Sino-US trade war to varying degrees, Libang automotive coatings are also in the independent brand and European business areas have been greatly affected, but in some sub-sectors of expansion, although not
100% to achieve, the vast majority or reached the original set of goals, has a very good performance.Xu,
, attributes it to the result of "internal and external matching" in Libang's "sub-industry, division" independent business model: "Overall, we still want to establish an overwhelming advantage in our traditional business areas, actively try to expand in non-traditional business areas, not to do irrational action." On this basis, we will focus on the continuous upgrading of product
s, innovation and integration (including the development of new technologies, introduction, technical integration and complementary advantages of different customer products, product interoperability in different industries, etc.);
sharing and re-innovation clear planning to create the industry benchmark
the external environment changes, Libang has always been firm, clear direction, become the industry's benchmark-style existence. All this, can not be separated from the Libang high-level for enterprise development and planning clear definition. Technology sharing, local team technology optimization and secondary development innovations from multiple research and development centers around the world, with a multi-pronged approach, ultimately give Sibang sufficient flexibility and expertise in responding to the diverse needs of Chinese customers.
"In the hearts of Libang, customers are always the first" customer-oriented principle soriented in all aspects of the day-to-day operations of the enterprise. "But customer orientation is not blindly following the customer, but really standing in the customer's perspective from the customer's actual needs, to provide real lying to help customers (the customer's greatest value) solutions," Xu said.