PwC China, China Inspection and Certification Group and Mercury Biotech are working together to help companies succeed

PwC China, China Inspection and Certification Group and Vitargent Biotech have joined forces to help companies achieve outstanding brands

□ Wang Chongmin, Zhang Cong, reporter of this magazine

Figure 1 Vitargent became PwC's first strategically invested biotech + Internet platform company

The development of China's economy and the increasingly mature concept of residents' consumption, as well as the fiercely competitive market environment, have put forward more stringent requirements for the product quality and safety of modern enterprises

On September 13, PwC China, China Inspection and Certification Group Inspection Co.

The demand for food safety has soared, and safety testing has received more attention

Food safety is related to the national economy and people's livelihood, and has become a global concern

According to Wen Xiuwei, PwC China's Food Industry Integrity Service aims to help Chinese food companies, investors and governments solve increasing food safety and quality problems

Innovative biological detection technology to help enhance the value of the industry

Nowadays, international consumer product safety testing is becoming more and more stringent

As the national team of China Inspection and Certification, CCIC Group has become a well-known comprehensive transnational inspection and certification organization in China and even the world, with experienced food safety experts

Fig.

Apply biological detection technology to promote product quality upgrades

According to UN Environment, people live in a environment surrounded by more than 100,000 chemicals, however, most of the substances detected by existing regulations are based only on industry experience or major safety incidents, and the chemicals covered have limitations

Talking about the application of biological detection technology at home and abroad, Chen Zixiang, co-founder and chief commercial officer of Vitargence, said that Hydrau will apply the Nobel Prize-winning green fluorescent protein gene to fish embryo toxicity testing technology, and commercialize this world-leading technology in more than 15 years of biotechnology research accumulation to achieve the vision

The findings of the Welcome Sanger Institute of the Wellcome Foundation point to a similarity

Acute toxic substances can lead to abnormal development of zebrafish embryos and even death

In order to meet the needs of the industry and consumers, Vitaso established "Small Fish Test" in Chinese mainland in 2017, the world's first consumer product safety information platform

For the application of biological fish embryo detection technology, as an industry pioneer, Wu Shenjian, CEO of lu peck spring, a family boxed high-end mineral water brand, said that for enterprises, the safety and quality of products are extremely important - related to the survival of brands and enterprises, and excellent product quality is the deep foundation

Wu Shenjian said that in order to further improve product quality, Lu Peck Spring also joined hands with mercury to carry out product strategy upgrades, applying vitargence technology from source control, daily quality control, terminal product testing and other aspects, providing consumers with products with excellent quality, striving to promote the upgrading of china's drinking water consumption quality, striving to promote the upgrading of household drinking water consumption, and striving to promote the development of

Innovative and leading biometric technology will serve more fields

Feng Mei, director of the International Department and the Second Department of Evaluation of Shenzhen Quality Consumption Research Institute (a third-party quality evaluation agency led by the Shenzhen Municipal Consumer Commission), said: "At present, the testing and supervision of domestic products are based on existing standards to check whether the products are qualified, and it is only 60 points

Feng Mei also said that in order to make the product safer, in the future, fish embryo biotoxicity testing will be applied to more areas, in addition to the release of the list of children's sunscreens in September, more products will be used later, such as skin care cosmetics, oral products, maternal and infant products, baby food supplements, dairy products, etc.