Property price surge "undercurrent surge" industry said inventory inflection point has emerged

At present, many housing enterprises have tried to slowly increase prices. In Shenyang, some large housing enterprises such as Vanke, Evergrande, Zhonghai or high-profile or quiet price increases; And in some key cities in the country, such as Shanghai, Shenzhen, Hangzhou, Chongqing and other places, the tide of price increases has also been "undercurrent surge."
Yuejin, a researcher at the Shanghai Easy-To-House Research Institute, believes that with the acceleration of the market's inventory rate, the incentive for housing companies to cut prices and promote and trade in prices is beginning to wane. This is likely to mean that the
real estate
short-term inventory inflection point has emerged. The month-on-month decline in house prices will continue to narrow.
According to the Krei Research Center monitoring, in addition to the direct announcement of its project price increases, "low open high go" and push the market when gradually raising prices, new opening projects directly higher than the regional average price, etc. are many housing enterprises are currently using price increase strategy. In addition, there are many properties, the use of reduced or cancelled
promotions
discounts and other ways to slightly increase house prices. Such as Hangzhou St. O'Green City Canal Park, the project in January plus push per square meter rose 600 yuan -700 yuan, because the project is in an advantageous location, and the surrounding new disk scarce, plus push the day of deification that is 70%; Again, such as Shenzhen's newly opened project Haijin City and other opening is about 15% higher than the surrounding projects, the new opening also quickly sold out.
from the current
land
market, housing enterprises to take land enthusiasm is still high, high premium rate of land frequently into the market. Such as 16 in Wuhan City land market before the end of the war, 8 parcels of land sold 2.865 billion yuan, there are 3 cases of land is a long-lost fierce auction; Contemporary real estate with a total price of 1,735 million yuan to remove two plots in Shanghai's Yihang District, floor prices as high as 18,777 yuan / square meters, a premium rate of 95.6%, compared with 2014 surrounding land prices nearly 40% higher ...
Yan Yuejin believes that home buyers should not be from a simple house price index to assess the cost of housing. Due to the lagging
residential
, the year-on-year increase in house prices has not yet entered the upward channel. However, from the current overall price increase, land price increases and other situations, the factors that make up housing prices are also in the rising channel. "The year-on-year house price index fell because it excludes factors such as inflation. Therefore, a return to the levels of two years ago is basically a small probability event. With the market bullish expectations strengthened, urban
policy
, such as easing, will drive housing prices into a new round of rise.