Promotional "building momentum" has had little effect on how to increase the weight of the coating enterprise

China Paint Network
News: With the continuous development of the times and consumer living standards continue to improve, consumers in the purchase of products more and more rational, ordinary promotions have been difficult to attract their attention. Faced with
situation,
coatings enterprises, if you want to get the favor and recognition of consumers, how to increase the weight?
success can not be replicated,
coatings
industry is prevalent in the pattern of follow-up, patent plagiarism and concept repeated speculation, such a model has long made consumers tired.
"low attention and high participation" industry characteristics undoubtedly limit the scope of the role of paint advertising, it is clear that paint enterprises have a clear understanding of this. "Building momentum" has had little effect, so how to get the brand's secondary dissemination?
for consumers who attach great importance to the sensory experience, paint products must catch the eye, to create a good "first impression." If unique or extremely personality with artistic surface treatment technology and color matching, to bring consumers lasting sensory pleasure, will become the pride of personality satisfaction.
Consumers who have an unforgettable, positive shopping experience after their first purchase will consciously communicate the experience to others, just as people choose a product that is of superior quality, but more about his service.
network as the "new generation" of consumers gathered in the mainstream platform, with a very high level of interactivity. How to guide consumption in the network is extremely important at this time.