Promote circulation and open a new situation - the main forum of the 104th National Sugar and Wine Conference explores new movements in the food and wine industry

The "14th Five-Year Plan" points out that a strong domestic market should be formed, a new development pattern should be built, and the domestic and international double cycle should

Known as the "weather vane" of China's liquor industry and the "barometer" of the food industry, the National Sugar and Wine Fair, as an important industry trade event, carries the important mission

The forum was hosted by the Organizing Committee of the Sugar and Wine Association and the China Light Food Industry Management Center, hosted by the China Light Industry Enterprise Investment and Development Association, and co-organized

General trend research

China International Capital Corporation Limited shoulders the mission of "being China's own international investment bank", deeply participates in China's economic reform and development, and has been providing various in-depth and timely research reports and investment strategies

Data publishing

The Light Food Industry Management Center is a public institution that cooperates with government departments to carry out food industry management, coordination and service work, responsible for organizing the formulation of food industry industry planning, carrying out basic work of food industry management, serving relevant food industry associations, and researching and coordinating to solve common problems

Expert interpretation

Professor Chen Jian, an academician of the Chinese Academy of Engineering, has long been engaged in the research and teaching of fermentation engineering and food biotechnology, once served as the president of Jiangnan University, and is currently the director of the National Engineering Laboratory of "Grain Fermentation Technology and Technology", and the director of the "Future Food" Science Center of Jiangnan University

The main goals and tasks of the "14th Five-Year Plan" mention "accelerating the construction of a challenging scientific and technological force led by national laboratories" and "enhancing the technological innovation capabilities of enterprises"

Famous enterprise strategy

Mengniu Group: Create a new era of high-quality development of the dairy industry

In 2020, the entire Chinese dairy industry has experienced severe challenges from the epidemic, but the annual report shows that Mengniu Group has not only overcome the adverse effects, but also better promoted branding, innovation and business strategy

Li Pengcheng, CEO of Mengniu Group, will attend the forum and deliver a keynote speech, combined with the high-quality and sustainable development strategy of the dairy industry, share the development tenet of Mengniu's "brand + quality", and comprehensively expound

Fenjiu Group: Liquor brand value enhancement and industrial upgrading

Since 2017, Fenjiu has achieved leapfrog development, with revenue volume from 6.

Yang Bo, director of Fenjiu Group and deputy general manager of the joint-stock company, will deliver a wonderful speech

Digital Marketing

With the intensification of competition in the liquor industry, digital marketing has become a war without smoke, driven by the head of the enterprise, the digitalization of liquor will gradually be transmitted

Yin Guanqun, Chief Insight Officer of Tencent Marketing Insights (TMI), will release the 2021 Liquor Industry Digital Marketing Insights Report at this forum, providing feasible marketing solutions for the digital transformation of liquor companies from channels, data, social networks, content and other aspects, and unlocking a new trend for the growth of

The main forum takes the new development trend of the food and alcohol industry in the "14th Five-Year Plan" as the guideline, focuses on the development of new opportunities of the times, brings together the new potential of the industry, and taps the new momentum of