Probiotic consumption in the UAE is growing rapidly

Euromonitor
research, probiotics and probiotics have been attracting new consumption in the United Arab Emirates, and growth rates have continued to be strong.such as concentrated yogurt provide an important market for probiotic producers.
Hermoso
, a research analyst at Global Market Intelligence, said yogurt
consumption of probiotics and probiotics
grew
13 percent last year
and will grow by
7
over the next five years.
8%
continues to grow.study shows that several factors driving growth, including government awareness of diabetes and increased anti-bad eating habits, are
conscional factors
that encourage consumers to buy products for a healthier lifestyle. In addition, consumer confidence in the UAE is
, and the increase in
income has also contributed to the growth of probiotics.lifestyle-changing factors Hermoso
explains, as middle-eastern yogurt drinks
are consumed more and more
, probiotics and probiotic yogurts are becoming easier to market.products benefit from the growing health awareness of the UAE,
because probiotics and probiotic yogurts are good for the immune system and digestion,
manufacturers like
Al Safi Danone
have successfully marketed these products. Increasing stress and a busy lifestyle are causing a lot of digestive problems, and people are becoming more and more fond of these products.
”In addition, the country's large Western immigrant population is promoting this growth because they are more familiar with these products from their own countries than the UAE and other expats.Hermoso adds
"
"
also affects brand loyalty. Advertising on television, radio and outdoor boards has also contributed to the growth of such products.
”Market
remains unique UAE probiotics and probiotics
the market value in 2011
was
96 million
dirhams and is expected to grow
13
% by
2012
However,
Hermoso
cautions that the market still has
unlimited business opportunities
, as per capita consumption here is just over $
1,
compared to $
6,
in the UK.three of the most important markets
roles
Al Ain
,
Almarai
and
Al Rabawi
produce probiotic and probiotic formula yogurts that can be consumed with tablespoons. But to increase growth, it's important
manufacturers
add probiotics to traditional products such as concentrated yogurt., probiotics and probiotics are
one of the
most dynamic
products in
this
-strong, focused growth
sector." This is, of course, considerable.