Prediction of the current situation of dairy industry in the post Warring States Period

Introduction: core tips: resource-based and City-based dairy enterprises have gone from competing for milk sources to new product R & D in the fight to break through the era of meager profits, and they have attacked each other and become one So who can lead the future dairy industry? "Dairy enterprises will usher in the golden age of China's dairy industry development through the adjustment in the next two or three years." Lin Rentang, chairman of Liaoning Dairy Association, said positively in an interview with reporters on May 20 The bright dairy industry with urban layout in the northeast of dairy enterprises has always been the largest dairy industry in China Guangming dairy aims at the northeast and cooperates with Benxi Mulan dairy to process Guangming liquid milk and yoghurt here Liu Zhiming, general manager of Bright Dairy Shenyang company, didn't disclose his intention to acquire local dairy enterprises, but he said that Bright Dairy will establish processing plants in Northeast, Inner Mongolia and other places in the future After the new UHT milk production line of Beijing Sanyuan dairy began to put into production in Hulunbuir, it expanded its milk source base in Hulunbuir to fully enter the Inner Mongolia market and the Northeast market It is the original stage for all kinds of capital to enter the milk source competition in the dairy industry, and now it has gradually stepped into the capital era In addition to Guangming, Yili and other successful landing in the domestic stock market, domestic dairy enterprises also began to target the capital market On February 22 this year, the French bank of Lyon injected US $23 million into Huishan dairy, which is preparing to go public on the main board of Hong Kong and the UK stock market early next year Beijing Sanyuan, Hebei Sanlu, Heilongjiang Wandashan and other dairy companies are also planning to go public Once these enterprises are listed successfully, a new round of capital war in dairy industry is inevitable Strong brands have also entered the dairy industry with capital Feed King New Hope Group announced that it would invest 2 billion yuan to build a "United Fleet" of brands scattered across the country and build its own dairy empire Huiyuan Group, the biggest fruit juice company, claims to enter the dairy industry and set up factories in Northeast China, Inner Mongolia, etc It is hard to shake the position of local brands under the background of strong capital, whether the local brands will be eliminated completely Dairy giant said: the survival space of local brands still exists Data analysis in the first quarter of this year shows that dairy giants maintain strong market competitiveness, but some cities such as Shenyang, Xi'an, Lanzhou and other places, real estate brands occupy the leading position in the market In Liaoning, Yili, Mengniu, Guangming and other dairy giants compete fiercely, but local brands Huishan and Yilu are not weak Huishan dairy's strategic expansion is clear After the local uproar caused by the low price of entering the market in Changchun, the start of its production plant in Changchun is just around the corner Huishan dairy aims to occupy more than 70% of the absolute market in the northeast and radiate to the whole country Yilu dairy industry gradually encircles the surrounding cities from Tieling City with its unique microwave heating products in the market Huishan and Yilu's ultimate goal is still "national brand" Whether they can do what they want depends on their own merits!