PPG will launch PPG LINQ, an end-to-end digital solution for the global automotive refinish market

A leading interconnection platform for the automotive industry, dedicated to improving customer experience, strengthening industrial chain cooperation, and improving internal operating efficiency of body repair shops

 PPG (NYSE: PPG) recently announced that it will launch in phases the new revolutionary end-to-end digital solution PPG LINQ™ for global automotive refinish customers

As a global leader in automotive coatings and digital color matching technology, PPG leveraged its extensive cross-industry expertise to develop this industry-leading interconnection platform, which aims to improve customer experience, strengthen industry chain cooperation, and improve internal operating efficiency of body repair shops

The complete launch of PPG LINQ technology and service platform will take several years, and the first module is expected to go online in early 2022

"At PPG, we have seen how digital solutions are changing customer experience and business operations

Automotive refinish customers can use PPG LINQ's cloud platform and its interconnected digital hardware, software and innovative services to simplify the entire maintenance process and achieve a more stable and economical operating effect

The newly launched PPG LINQ builds on a single body repair shop to create a closed-loop interconnection platform that connects the entire industry chain, and directly connects body repair shops with key industry stakeholders such as dealers, manufacturers, insurance companies, and end car owners.

"PPG always regards customers as the core of all work, so it is particularly important to make customers a part of our digital transformation