Play paint concept marketing, theoretical practice two-pronged

China Paint Network
News: As we all know, marketing is the top priority of enterprise development, good products if there is no good channel, naturally there is no "good" to say, because consumers do not know where your products are good. Therefore, good marketing methods are of great significance to the development of enterprises. However, today
coatings enterprises
in the marketing creativity is slightly inadequate. In fact,
coatings
enterprises may wish to focus on conceptual marketing.
is conceptual marketing? Before the introduction of new products in the pre-market exploration environment to gain insight into the unseeded needs of consumers, values, lifestyle, and so on, but also dynamically look at its changing trends, leading consumer demand, the introduction of forward-looking products, these are the need for conceptual marketing, that concept marketing how to promote?
product concept is to start with the needs or potential needs of the target population, describe the core and differentiated benefits that a new product can bring to them, and provide a compelling reason for support. And people-centered enterprises are required to pay attention to each user's experience, and try to stand in the user's perspective to achieve the ultimate products and services, faster, better, more convenient, more comfortable, more user-friendly and so on, and so on, and can make these extreme services and products to produce value-added effects; Interactive communication requires enterprises to no longer face consumers with a high posture, but to be equal, friends to understand the user, and timely and appropriate to greet, communicate and communicate.
, "Internet thinking" in this era of e-commerce is also a good way, in the new era concept marketing provides a wealth of pre-marketing data. This thinking is driven by big data, cloud computing and other technologies, and is beginning to be accepted by many enterprises engaged in traditional industries.
exhibition has always been an important part of the marketing of coating enterprises, but also the most direct expression of concept marketing, in addition to showing their own production strength and promote their own brand value, but also to expand their visibility and attract potential customers. In the small booth space, there are many places where you can put your fists and feet, such as the location of the booth selection, the design and construction of the exhibition hall, the display of exhibits, the arrangement of the activities on the spot, and the logistics of the reception support and the division of labor and cooperation of the activity personnel, etc., are the contents that enterprises need to consider.
according to different exhibitions, enterprises choose different marketing methods. Like at this year's Taobo, most enterprises tend to low-key marketing calm, to display products mainly, and no longer as in previous years generally choose to use beauty and other ways to attract attention, there are enterprises to launch "Italian Night" activities, to exotic to thank customers, in addition, there is information management, space design software display, exhibitors rely on interactive experience, but also attracted a lot of people. In the product display of unique, there is the West Tao exhibition Jane a marble tile stitched together cheongsam and Han clothing, as well as Guangzhou International Design Week during the headquarters of China Ceramic City hand in hand with more than 100 pottery enterprises, all types of tiles into a "collection" form presented to the audience, both have received a very high degree of attention. This way is very good to paint enterprises new product concepts the first time to convey out.