Plant-based: When the wind blows, how to take advantage of the situation? 

Our reporter Han Songyan Jiang Mei

In recent years, driven by the three needs of health, fashion and environmental protection, plant-based has become a new outlet for the food and beverage industry.

Epidemic brings new options for plant-based consumption

As a new dietary product option, plant-based products have become a striking new star in the market in recent years.

In the international market, some large enterprises have turned to plant-based products and actively developed plant-based products.

At the same time as the rapid development, the high price of plant-based products in the early stage also discouraged some people

It is understood that DSM currently provides a variety of plant meats, including plant-based fish balls and dumplings, with a combination of hydrophilic colloid products and technologies, providing bite and chewing sensations similar to different types of meat

The reporter saw at the SIAL China International Food Exhibition held recently that in addition to the common plant milk and plant meat, innovative products such as plant-based ice cream and plant-based meat floss have appeared one after another

A professional audience told the reporter: "I have only heard of plant milk and plant meat before, and this time I also saw various ice creams and ice creams made with soybeans.

However, nutritionists remind that although plant-based products are currently popular with vegetarianism, it is necessary to pay attention to dietary simplification, because plant proteins are incomplete in amino acid composition, and a variety of plant proteins should be eaten together

Make plant-based foods suitable for Chinese eating habits

According to Euromonitor's forecast, by 2023, the market size of China's plant-based meat will reach 13 billion US dollars

Gao Song, Chairman & CEO of New Vegetarian Plant Meat, believes that in the Chinese market, plant meat that is more suitable for Chinese people should be made to satisfy the rich and diverse cooking types of the Chinese diet, and to enter the public dining table

At present, the three main categories of plant-based diet alternatives are milk drinks, yogurt and ice cream

At this year's SIAL China international food exhibition, the plant-based milk brand Cereal Planet participated for the first time.

Industry insiders believe that in the competition in the domestic plant-based industry, in addition to the traditional international giants, the original domestic companies that provide plant protein raw materials and manufacturing are not slow to respond, and have created many new products through their own supply chain trends

Wang Bingxing, vice president of Jingwei China, said that the key to the success of plant-based companies in the future is the technical level, "that is to say, the products must have a degree of differentiation

Supply chain stability and multiple channels are also long-term guarantees for the development of the plant-based industry

"China Food News" (version 02, June 11, 2021)

(Editor in charge: Wang Jinchen)