Pig feed sales fell in the first half of the year

Introduction: OA show ('918 '); in this year's pig breeding industry in the context of a loss pattern, the upstream feed industry is also in trouble Statistics show that in March this year, pig feed sales fell 10% year-on-year, many pig feed enterprises began to sell profits, and some investors turned to pessimistic attitude towards pig feed enterprises When the industry is in a downturn, it is a good opportunity for feed enterprises to seek for the best layout From the perspective of customer structure, product structure and marketing mode, this paper analyzes the ability of pig feed enterprises to resist the downward cycle, and then looks forward to the long-term growth potential of the pig feed business of Dabei agriculture and TangRenShen in turn In the difficult stage of the industry, it will increase the risk of the downward impact on the industry prosperity through the increase of market share, and in the prosperous period of the industry, it will expand the profit growth achievements At present, Ty2 industry is facing a downturn Due to the transmission effect of "low price of livestock and poultry, loss of breeding, decline of livestock and poultry stock, and less feed production and sales", in March, the feed production of 160 enterprises decreased by 19.9% year-on-year, and that of pig feed by 10.0% year-on-year The situation is similar from April to May Due to the year-on-year decline of pig stock only 1.7%, the decline of 10% of pig feed reflects that farmers seek to reduce costs under the background of loss, the proportion of self prepared feed increases, and the proportion of commercial feed decreases From March to April of Ty2, the feed sales volume of dabiannong and TangRenShen pig increased by 40% and 5% respectively year on year, with an excess growth of 50% and 15% compared with other feed enterprises At the same time, the gross profit per ton of the leading varieties was relatively stable, which did not show the serious impact of the promotion competition The key factors for stable growth in the feed industry during the downturn are: high proportion of customers in large and medium-sized pig farms, high proportion of pig feed in the early stage, and excellent marketing mode, which are also the guarantee of medium and long-term competitive advantage Ty2 from the perspective of customer structure, the enterprises with high proportion of pig farms above medium scale are not sensitive to the fluctuation of breeding prosperity In each cycle, the main body of elimination is small retail investors with weak capital strength and low breeding efficiency The fund strength of the medium-sized and above farmers is strong, and the fixed investment of sows in the early pig farm is huge, so the demand for feed is relatively stable; on the contrary, the customers are mainly small retail investors, and the sales volume of the feed enterprises whose breeding volume is less than 10 sows (150 commercial pigs are sold annually) is significantly impacted at present And along with the process of large-scale refinement of aquaculture, feed enterprises whose target customers are large-scale farmers will find their customer base growing gradually, and large-scale farmers also have a high degree of recognition for advanced aquaculture technology and high-end efficient feed From the perspective of product structure, Ty2 has a strong ability to resist risks In the case of low breeding profit, some farmers (especially corn raw material producing areas) will choose to purchase "premix + corn + soybean meal" and prepare their own medium and large pig ingredients to reduce the cost However, the requirements for raw materials, formula and production process are high At present, only large-scale feed enterprises can produce high-quality premixes, and small enterprises and farmers can not independently produce them Although the price of pig feed is expensive, it is the key to improve the efficiency of breeding and reduce the cost of comprehensive breeding Therefore, the demand for pig feed is stable and the profit space is large, which is not easily affected by the price war Ty2 not long ago, the author conducted a survey in Weifang, Shandong Province The results showed that the sales volume of medium and large pig feed in some local feed factories dropped by 20-30%, but the sows feed and nursery feed of Dabei agriculture still increased by more than 30% Ty2 from the perspective of marketing model, the aquaculture service enterprises that enhance the value of the industrial chain through comprehensive services have more advantages than those that only sell feed products For pig farmers, what kind of feed is not important The only thing they value is to improve production efficiency and earn more money The expression of culture effect is a comprehensive embodiment of "seedling + feed + epidemic prevention + feed management", not just by feed products Therefore, Dabei agriculture provides "feed + vaccine + pig farm management system" to farmers, and Tang Renshen provides "variety improvement + feed" to farmers The core is to increase the profits of farmers by 100-200 yuan Ty2 expects that the prosperity of pig feed will remain low from the third quarter to the fourth quarter Therefore, in the difficult stage of the industry, the enterprises that can increase their market share will have a downward risk to the industry prosperity, and in the prosperous period of the industry, the enterprises that can take advantage of the potential to expand their profit growth achievements are the target According to the survey, Zhengda, dabiannong, TangRenShen, and rising stars zhonghaida and aonong are all the best of the traditional pigs Ty2 is optimistic about the future growth potential of pig feed industry in the medium and long term It is expected that livestock and poultry breeding will be characterized by large-scale, intensive and refined, while downstream farmers will upgrade from using pure commercial feed products to using refined and phased feed, and upgrade from purchasing feed products to purchasing "products + services + training" and other comprehensive supporting services Excellent feed enterprises that are good at grasping the industry trend will maintain sustained and rapid growth SMEs are speeding up their exit from the market TY2