Pharmaceutical companies are competing for the beauty track, and pharmacies are also accelerating their entry

[Pharmaceutical Network Industry News] In recent years, affected by factors such as the epidemic, drug price cuts, and tender procurement, most pharmaceutical companies have been under pressure on their profits and have to find new growth poin.
"In recent years, pharmaceutical companies have begun to seek transformation in the cosmetics indust.
In June this year, Hunan Dajia Weikang Pharmaceutical Industry .
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announced that it plans to invest 167 million yuan to jointly establish Dajiawei with Hunan Kangerjia Pharmaceutical, Hunan Kangerjia Biomedicine, and Hunan Kangerjia Oriental Lijun Cosmetics Kang Bio-Pharmaceutical .
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entered the beauty tra.
Not long ago, Tianjin Pharmaceutical also planned to acquire Yumeijing to enter the baby care mark.
Specifically, Tianjin Pharmaceutical acquired about 877% of Yumeijing's equity, and at the same time obtained the equity acquisition right corresponding to 1% of Yumeijing's equity held by Haisheng Yum.
After the transaction is completed, Tianjin Pharmaceutical will hold 87671% of Yumeijing's equity, and enjoy the acquisition right of 1% of the target company's equity held by relevant shareholders, becoming the controlling shareholder of Yumeiji.
In addition, Hunan Dongting Pharmaceutical .
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and Shuanglu Pharmaceutical .
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, the holding companies of Fosun Pharma, have also begun to enter the cosmetics fie.
There are also earlier Ma Yinglong, China Resources Sanjiu, e.
, which have been widely concern.

In fact, with the influence of channel restrictions, stricter supervision, large investment in new product research and development, and long cycle after the new medical reform, many pharmaceutical companies have already begun to cross-border beauty and daily chemical fields, in order to seek a new way o.

As for a large number of pharmaceutical companies to accelerate their entry into the cosmetics market, industry analysts said that on the one hand, pharmaceutical companies see higher profits in the US cosmetics industry than pharmaceutica.

On the other hand, it is also because the quality management of cosmetics and the pharmaceutical industry are under the same syst.

Cosmetics filing is much easier than drug filing, and the transformation is also fast.

It is reported that so far, there are at least 30 listed pharmaceutical companies involved in the cosmetics industry
It is worth noting that, in addition to pharmaceutical companies, some leading chain pharmacies have also begun to boldly promote the process of cosmeceutical franchises and deploy cosmeceuticals under the background of large-scale procurement and medical insurance control fees that have greatly squeezed the profits of the pharmaceutical retail indust.

busine.

At the beginning of 2021, the "Pharmaceutical Skin Care Experience Center" of a leading chain drugstore in Yunnan opened in Kunming; in November 2020, Yixintang, a listed drugstore chain company, opened the first "pharmaceutical + cosmetics" store with cosmetics as its core catego.

It also opened in Haikou; at the same time, Guoda Pharmacy, the first new retail store in Europe, America, Japan and South Korea, also announced the opening of the sto.

However, although the number of pharmacies entering the beauty industry is increasing, companies with brand effects have not yet emerg.

In this regard, the industry believes that the entry of pharmacies into the skin care product market is still a long way off, and needs to continue to explore and try, and do a good job Preparation for long-term investme.

Disclaimer: Under no circumstances does the information or opinions expressed in this article constitute investment advice to anyo.