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Petrochemical Association introduced the "Eleventh Five-Year" brand strategy

 Last Update: 2021-03-31
 Source: Internet
 Author: User

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[China Epoxy Industry Online] June 9, 2006: Focus on cultivating 94 Chinese famous brand products in 18 industries, and strive to create 3 to 5 Chinese world famous brand products with greater influence in the international market.
It is the work goal determined at the National Petroleum and Chemical Industry Quality Work Conference held in Xi'an a few days ago, and it can also be regarded as a famous brand strategy for my country's petrochemical industry during the "Eleventh Five-Year Plan" period.
According to Zhou Zhuye, secretary-general of the association, as of last year, more than 60 products produced by enterprises in the industry have won the title of China's famous brand products, but this does not match the development status of the petrochemical industry.

For this reason, the association formulated the petrochemical industry "Eleventh Five-Year Plan" The famous brand development plan, strive to make more Chinese famous brand products emerge in the whole industry after 5 years of hard work.
Every year, more than 10 products will be included in the evaluation catalog of Chinese famous brand products.

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