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The first quarter of 2017 has passed.
I visited several provinces in the north and south through surveys and communicated with more than a dozen high-level pesticide manufacturers.
From this, I learned that the sales volume of almost all pesticide companies in the first quarter of 2017 increased significantly year-on-year.
What is the reason for this? What is the impact? From the perspective of the pesticide product chain, the growth of upstream technical medicine companies was concentrated in the fourth quarter of last year.
The fourth quarter was the preparation period for preparation companies, and the trading of technical materials was active.
The Shanghai Technical Trade Fair was the price indicator
.
However, due to the pressure of environmental protection, enterprises are under-starting operations, leading to shortage of technical materials and soaring prices.
The prices of technical materials such as imidacloprid and acetamiprid have doubled so far.
The sharp increase in technical prices has increased the tension in the industry and spread from upstream to China.
The downstream caused the industry to have "illusions", preparation factories started at full capacity, and downstream distributors were also rushing for goods.
In the first quarter, the channels were fully sold, and many manufacturers' shipments increased significantly year-on-year.
Therefore, the company has the high growth momentum mentioned in the opening paragraph.
.
“The growth in the first quarter is not considered an increase, but the growth in the second quarter is considered to be an increase.
The growth in the three seasons is true!” In the first quarter, except for Hainan and parts of southern China, where drugs are used off-season, most areas of the country have not yet started to use drugs.
The demand side of the goods of the channel is that the farmers have not purchased it, or the farmers have purchased under the promotion policy but did not use the land, which cannot form a second purchase behavior.
Therefore, most of the goods shipped by the manufacturers in the first quarter are accumulated in the channel.
That is to say, in the hands of wholesale and retail merchants, they have not been digested into the hands of farmers, and in a strict sense, sales are not completed.
It is just the "transfer of warehouses" behavior of goods from production enterprises to wholesale and retail enterprises, forming a "dammed lake" phenomenon
.
Of course, as the goods leave the factory and flow to the market, the reports of the original drug companies in the fourth quarter of last year and the preparation companies in the first quarter of this year have become brighter
.
Entering April, it is the peak period for the use of medicines for the preservation of flowers and fruits for citrus and other bulk crops in South China.
Rice and northern crops have entered the period of use for medicines.
The country has entered the peak of drug use.
The goods accumulated in the warehouses of wholesale and retail merchants in the first quarter are gradually transferred to farmers.
In the hand, the "damage lake" began to discharge floods.
At this time, whether a channel can be formed as a secondary purchase as soon as possible has become an important basis for evaluating the sales promotion ability of the manufacturer's business representatives, and it is also a concentrated expression period of the dealer's sales promotion ability
.
The second quarter is the most important product digestion period of the year.
At this time, the goods are rotating and the purchase frequency is fast.
.
If the second quarter can continue to grow, it proves that the goods sold in the first quarter have been digested and the downstream has the ability to restock
.
It is a fact that the supply of agricultural materials exceeds demand.
For enterprises to survive and develop, there is no other way than to sell more goods in the short term.
Agricultural services have been the highlight of the rise in the past two years.
"Flying defense" has increased user stickiness, but it is nothing more than more.
The distribution channels and the reduced dosage of pesticides will not drive the profits and performance of pesticide companies much in the short term.
The profits of the companies are still linked to the product spreads, just like the cars produced by the car factory are rented and not sold.
It is not worth the loss for the car factory to grab the business of the taxi company
.
I visited several provinces in the north and south through surveys and communicated with more than a dozen high-level pesticide manufacturers.
From this, I learned that the sales volume of almost all pesticide companies in the first quarter of 2017 increased significantly year-on-year.
What is the reason for this? What is the impact? From the perspective of the pesticide product chain, the growth of upstream technical medicine companies was concentrated in the fourth quarter of last year.
The fourth quarter was the preparation period for preparation companies, and the trading of technical materials was active.
The Shanghai Technical Trade Fair was the price indicator
.
However, due to the pressure of environmental protection, enterprises are under-starting operations, leading to shortage of technical materials and soaring prices.
The prices of technical materials such as imidacloprid and acetamiprid have doubled so far.
The sharp increase in technical prices has increased the tension in the industry and spread from upstream to China.
The downstream caused the industry to have "illusions", preparation factories started at full capacity, and downstream distributors were also rushing for goods.
In the first quarter, the channels were fully sold, and many manufacturers' shipments increased significantly year-on-year.
Therefore, the company has the high growth momentum mentioned in the opening paragraph.
.
“The growth in the first quarter is not considered an increase, but the growth in the second quarter is considered to be an increase.
The growth in the three seasons is true!” In the first quarter, except for Hainan and parts of southern China, where drugs are used off-season, most areas of the country have not yet started to use drugs.
The demand side of the goods of the channel is that the farmers have not purchased it, or the farmers have purchased under the promotion policy but did not use the land, which cannot form a second purchase behavior.
Therefore, most of the goods shipped by the manufacturers in the first quarter are accumulated in the channel.
That is to say, in the hands of wholesale and retail merchants, they have not been digested into the hands of farmers, and in a strict sense, sales are not completed.
It is just the "transfer of warehouses" behavior of goods from production enterprises to wholesale and retail enterprises, forming a "dammed lake" phenomenon
.
Of course, as the goods leave the factory and flow to the market, the reports of the original drug companies in the fourth quarter of last year and the preparation companies in the first quarter of this year have become brighter
.
Entering April, it is the peak period for the use of medicines for the preservation of flowers and fruits for citrus and other bulk crops in South China.
Rice and northern crops have entered the period of use for medicines.
The country has entered the peak of drug use.
The goods accumulated in the warehouses of wholesale and retail merchants in the first quarter are gradually transferred to farmers.
In the hand, the "damage lake" began to discharge floods.
At this time, whether a channel can be formed as a secondary purchase as soon as possible has become an important basis for evaluating the sales promotion ability of the manufacturer's business representatives, and it is also a concentrated expression period of the dealer's sales promotion ability
.
The second quarter is the most important product digestion period of the year.
At this time, the goods are rotating and the purchase frequency is fast.
.
If the second quarter can continue to grow, it proves that the goods sold in the first quarter have been digested and the downstream has the ability to restock
.
It is a fact that the supply of agricultural materials exceeds demand.
For enterprises to survive and develop, there is no other way than to sell more goods in the short term.
Agricultural services have been the highlight of the rise in the past two years.
"Flying defense" has increased user stickiness, but it is nothing more than more.
The distribution channels and the reduced dosage of pesticides will not drive the profits and performance of pesticide companies much in the short term.
The profits of the companies are still linked to the product spreads, just like the cars produced by the car factory are rented and not sold.
It is not worth the loss for the car factory to grab the business of the taxi company
.
