Perspective on the market barriers of feed industry in China

Introduction: in the early stage of the development of China's feed industry, the proportion of industrial feed is relatively low, and there is a large proportion of self prepared feed Due to the huge market demand of feed industry, many small and medium-sized feed enterprises can purchase premix and concentrate, and purchase simple production line production mix The entry threshold of the industry is relatively low In recent years, HQA has gradually popularized industrial feed, intensified market competition and low industry profit rate Market competition is gradually reflected in the competition of technology, R & D ability, scale competition and capital strength Many small and medium-sized feed enterprises have begun to withdraw from the market gradually because they have no core technology, scale advantage and management advantage The current competition situation of feed industry has higher requirements on technology, scale, marketing, brand, management and other aspects The specific performance is: HQA 1, technical barriers HQA Feed technology is mainly embodied in formula technology Feed formula technology refers to the continuous optimization of feed formula through the study of animal nutrition demand, to promote the efficient growth of animals, at the same time, reduce feed costs, and ultimately improve the breeding efficiency of farmers HQA China Industrial Economic Research Network pointed out that there are many small and medium-sized feed enterprises in the feed industry at present, and the supply of medium and low-grade feed products is surplus, which mainly adopts price competition Due to the fierce competition, many enterprises have been unable to earn profits for survival and development, and began to withdraw from the market gradually In the fierce market competition, only by avoiding or not relying on price competition, but mainly relying on product quality, cost-effective and other competitive means, can feed enterprises survive and develop in feed industry The quality and cost performance of products must be guaranteed by feed technology Therefore, it is necessary for the survival and development of feed enterprises to master feed technology It is difficult for HQA to master feed technology First of all, the difficulty of feed technology lies in the sustainability of technology research and development Feed technology is not only to provide high-quality formula at one time, the key is to continuously optimize feed formula according to the change of feeding area, animal nutrition demand, and the change of national regulatory policy, to maintain the high cost performance of products for a long time, and to maintain the market competitiveness of products for a long time This requires that feed enterprises should not only make one-off investment in feed technology, but also establish a strong research and development team, establish a long-term research and development mechanism, and continue to invest in research and development For many small and medium-sized feed enterprises, the continuous investment in technology research and development has formed a high barrier Secondly, the difficulty of feed technology is that it takes a long time to master feed technology Feed formula is mainly formulated according to the nutritional needs of animals Although there are standard databases of animal nutritional needs in various countries, there are differences in animal nutritional needs according to different varieties and different breeding areas Feed enterprises need to gradually accumulate and improve their own database of animal nutritional needs in order to design a high cost-effective formula In addition, under the trend of large-scale breeding, the demand of customers has changed a lot Experts from China Industrial Economic Research Network think that large-scale breeding farms need not only the cost-effectiveness of products, but also the continuous leading ability of products At the same time, feed enterprises are required to have perfect service ability Food safety issues cause people to pay more attention to feed safety How to give full play to product advantages under the requirements of laws and regulations is a technical difficulty With the improvement of people's consumption level, livestock, poultry and aquatic products are required not only to meet the needs of protein nutrition, but also to meet the requirements of flavor, taste and even functionality, such as green food, organic food, etc., so the production technology of feed needs to be constantly updated and improved With the feed industry gradually entering a new stage of competition, HQA can no longer develop in the feed industry without high feed technology and only relying on funds and marketing means; however, to master feed technology requires high R & D investment and long-term accumulation Therefore, feed industry has high technical barriers.