Personalized needs are evident As paint companies catch up with young consumers

China Paint Network:
development of society and the improvement of people's living standards, people's consumption concept has changed a lot, consumer psychology is becoming more and more mature. People no longer blindly retreat from the trend, catch up with fashion, but began to pay attention to fashion, taste, according to their identity, temperament, personal hobbies and economic affordability and other aspects of the choice suitable for their own
coal
and other home decorations. In order to avoid consumption, consumer demand has entered the era of personalized demand.
With 80, 90 after the consumer groups into the stage of marriage and purchase, the demand for paint and other furniture building materials supplies is gradually increasing, they have gradually become the main group of market consumption, the entire market is showing a "young" trend, the paint industry is no exception, "young, fashion, personality" has become a hot word in the paint market in recent years, in order to meet the needs of current consumers, many
sagency enterprises
design style is gradually close to these hot words. The strong purchasing power of young consumer groups unknowingly opens up new markets for paint companies.
At present, after 80 and part of the 90 has entered the age of marriage, although the property market across the country is still in a depressed embarrassing situation, but just need housing is still hot, and thus for the paint market has also played a role in promoting the younger.
Mr. Li, a citizen who set out to decorate his new house, said that his living habits are different from those of the elderly at home, living together is not convenient, he used his work for several years to save for the down payment of the house, ready to marry his girlfriend and move out alone to live, so that the decoration of the home and the purchase of furniture can also be based on their own preferences, so that they can feel at home. Mr. Li's ideas represent the true psychology of the vast majority of young people.
survey found that 20 to 30 years old this age group of consumers visit the paint store proportion increased year by year, enough to see that the paint market consumer groups have quietly changed, paint enterprises should grasp this new opportunity. A staff member of a home store said that "young" is actually a product concept, is for young consumer groups to subdivide a positioning, enterprises will be young elements into the design of paint products, so that such coating products have both young people want fashion and vitality, but also other paint products practical and simple characteristics.
, paint as a home improvement in the heavy head, should not only be a separate local space, but also an integral part of the overall home improvement design. Asked what kind of paint he likes after 80 or 90, a paint company head believes that naturally more personalized colors and styles of paint are more popular. Considering the limited economic conditions after the 80's, but like to pursue personality, the person in charge said that the style can be unlimited extension, affordable and affordable paint products, there is a lot of market space and marketing opportunities. Depending on the needs of young consumers, coating products can be very bold and bold. It is also worth mentioning that the current 80 after the mainstream purchase is 90 square meters below the household type, the area is not too large, which reminds the paint enterprises, can be developed and customized to meet the needs of small household type and characteristics of the paint.
only if you lock in customers can you lock in the market. For the paint industry, in fact, each coating can have a specific consumer mainstream groups, if the paint enterprises can be well divided between consumer groups, according to the consumer group to create products comparable to their needs, will certainly bring new opportunities and challenges for the development of enterprises.