Person in charge of Tu Qi: What brand can be produced!

Leaking waterproof paint

Winning the bid at the lowest price leads to the rampant market of cheap and inferior materials

Produce whatever brand you want! In order to earn high profits, I would rather counterfeit than build my own brand.
What kind of interest is behind such a chaotic paint market?

The reporter learned from the China Building Waterproofing Association that up to now, China has 1,400 waterproof material manufacturers with production licenses, while there are more than 500 companies without licenses.
In 2012, the sales revenue of China's building waterproofing industry was only more than 2,000.
However, the sales revenue of unlicensed companies reached 60 billion yuan, accounting for more than 30% of the industry’s revenue.
Zhu Dongqing explained to reporters that the most important reason why such products have a huge demand in the construction market is that many construction projects implement the lowest-price winning bid system.

Zhu Dongqing, chairman of the China Building Waterproofing Association, said that the projects were subcontracted layer by layer and subcontracted layer by layer.
In the end, there was not much profit left, so they could only win the bid at the lowest price.
We know that China's railway project is to win the bid at the lowest price, not only for waterproof materials, but also for other materials.

Zhu Dongqing told reporters that the official website of the China Railway Corporation showed that in the past three years of newly built railway projects, 80% of the bidding companies for waterproof materials were small enterprises, and the winning price was even more astonishing, only a dozen yuan per square meter.
For enterprises, it is far below the minimum cost price of 20 yuan.

The sales director of a waterproof material company in Shanghai said that the threshold for a factory like this is very low.
You can open one at more than 200,000 yuan, and its cost is very low, so it competes in the market at a low price.

In the building materials market on Nanda Road, Baoshan District, Shanghai, a waterproof material distributor told reporters that although most of the products they sell are waterproof coiled materials that do not meet national standards, the sales volume is particularly good, eight or nine times that of products that meet the standards.
The reason why low-cost and worrying quality waterproofing membranes can give the green light on most construction sites is because the current domestic construction engineering supervision methods are not strict enough.

The Shanghai Nanda Road Waterproof Material Distributor said that even if your product is unqualified, as long as you get through the relationship with the project supervision, you can pass the pass.
The money is spent on this, not on buying a good product.

Ultra-low thresholds, lack of supervision, high profits, and layer-by-layer subcontracting construction methods have provided a breeding ground for the low-quality waterproof coating market.
In just a few years, domestic small paint factories have grown rapidly.

Zhu Dongqing, chairman of the China Building Waterproofing Association, said that in 2012, the use of waterproofing membranes in our country was 15 trillion square meters, but the output reached 50 trillion square meters, which was several times larger than the use.

Leaking waterproof paint

Companies turn into counterfeiters and spend huge sums of money to offer counterfeiters

The rampant degree of fake and shoddy waterproofing membranes in the construction market may be unmatched by any product.
It is precisely this rampant that has brought huge losses to some large law-abiding enterprises.
The reporter discovered a strange phenomenon when investigating these companies.
It was the government's duty to fight fakes, but it became the top priority of the company's development.

This is a waterproof material processing company in Liaoning.
When the reporter came here, he saw that the head of the company was discussing with the employees how to implement the next anti-counterfeiting action.
The person in charge told reporters that their company has set up an anti-counterfeiting office, and has just issued a small card for "reporting fake products with rewards" across the country.
The reporter saw on the card that the reporter was rewarded 5 yuan per square meter for discovering counterfeit products of their corporate brand.

The person in charge of a waterproof material processing company said that we have sent out more than 10,000 copies, and the amount of reports has reached more than 200,000 square meters, and the amount of rewards exceeded 1 million.

The person in charge said that in the past two years, their companies have spent several million yuan each year on combating counterfeiting of their own brands.
But this is a small amount in comparison with the 20 million losses caused by counterfeit products.
In a larger waterproof material company in Shenzhen, the person in charge told the reporter that in order to quickly crack down on these counterfeit companies, they have increased the bonus to 10 yuan per square meter.

The person in charge of a waterproof material processing company said that our annual loss caused by counterfeiting our brand is 40%, and our annual income is more than 200 million yuan, so it is more than 50 million.

Counterfeit products not only reduce the sales of genuine products at low prices, but also seriously affect the reputation of genuine products because of their fake and inferior quality.
The person in charge introduced to reporters that their company developed two high-end products in the waterproof industry three years ago.
The research and development funds alone cost several million yuan, but in a few years, the products have only sold more than 20 million yuan.
yuan.

The person in charge of a waterproof material processing company said that these two products are national science and technology products, and the product quality and performance are particularly good, but because of the influence of counterfeit products, the price is too expensive, so they have not been developed.

The person in charge of a number of waterproofing companies told reporters that the production dens of counterfeit waterproofing materials are widely distributed throughout the country, from south to north, from east to west, covering all regions of the country, which can constitute a fake map.
East to Shouguang, Shandong, south to Wujiang, Jiangsu, Huzhou, Zhejiang, west to Shenmu, Shaanxi, north to Panjin, Liaoning.
In an interview with a company in Shanghai, the reporter learned that the sales volume of the products produced by this company is only 20% of the counterfeit products.
This situation has been around for at least five or six years, and the company is now facing the danger of bankruptcy.

The person in charge of a waterproof material processing company in Shanghai said that our domestic companies must unite to fight counterfeiting.
If we do not quickly manage the market, once foreign companies enter the Chinese market in three to five years, then our Chinese companies will be wiped out.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )